MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer
Vol 17 No 1 (2017)

MODEL PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) BERBASIS ONLINE DALAM MENDUKUNG PARIWISATA

Muhammad Tajuddin (STMIK Bumigora Mataram)
Abdul Manan (STMIK Bumigora Mataram)



Article Info

Publish Date
28 Nov 2017

Abstract

West Nusa Tenggara ’NTB’ is a region of the golden triangle stripe of tourism destination located between Komodo island and Tana Toraja. As the industry backing for small and middle scale businesses getting grow up and have got governmental supporting since economical crises hit Indonesia at the end 1997. In fact, many of those who have not yet optimize the information technology (IT) in running their business. The approach to meet the Small and Medium Enterprises (SMEs) with the proper customer or to find the proper raw material seller is through the media. Development of internet technology is so rapid, it is a necessity of SMEs using it as a business communications medium, because Internet utility for e-commerce complement has long been developed in both national and international scope. Furthermore, the research elaborates the integrated e-commerce model and SMEs as an information technology-based model of integrated marketing strategy besides, software creation and its implementation on SMEs in Mataram municipality. E-commerce and SMEs were designed to use System Development Life Cycle (SDLC) concerning the safety sistem, flowcart diagram and data base design aspects.

Copyrights © 2017






Journal Info

Abbrev

matrik

Publisher

Subject

Computer Science & IT

Description

MATRIK adalah salah satu Jurnal Ilmiah yang terdapat di Universitas Bumigora Mataram (eks STMIK Bumigora Mataram) yang dikelola dibawah Lembaga Penelitian dan Pengabadian kepada Masyarakat (LPPM). Jurnal ini bertujuan untuk memberikan wadah atau sarana publikasi bagi para dosen, peneliti dan ...