Journal of Tourism and Creativity
Vol 3 No 2 (2019): Tourism and Creativity

Pengaruh Destination Image dan Tourist Atraction terhadap Tourist Satisfaction dan Post Visit Behavioral Intention

eny endah pujiastuti (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Sadeli Sadeli (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Anisa Destiana (Universitas Pembangunan Nasional "Veteran" Yogyakarta)



Article Info

Publish Date
09 Oct 2019

Abstract

The purpose of this study is to understand the influence between Destination Image, Tourist Atraction, Tourist Satisfaction and Post Visit Behavioral Intention. In this study, a total of 115 effective questionnaires were collected which would then be processed using Structural Equating Modeling (SEM) which was operated using the AMOS application. The results of the study show that 1). Destination image has a significant effect on tourist satisfaction. 2). Tourist attraction has a significant effect on tourist satisfaction. 3). Destination image has a significant effect on the post visit behavior intention. 4). Tourist attraction has a significant effect on the post visit behavior intention. 5). Tourist satisfaction has a significant effect on the post visit behavior intention. 6). Destination image has an indirect effect on post visit intention behavior through tourist satisfaction. 7). Tourist attraction influences indirectly on post visit intention behavior through tourist satisfaction. Based on the results of the research, the research not only provides advice for the government tourism sector, but also provides direction for future research.

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Journal Info

Abbrev

tourismjournal

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of ...