MABIS: Manajemen dan Bisnis
Vol 13, No 2 (2014): SEPTEMBER 2014

INNOVATIVENESS SURVEY ON MANUFACTURING COMPANIES IN TASIKMALAYA CITY

Edy Suroso (Faculty of Economics, Universitas Siliwangi Tasikmalaya)
Ina Primiana (Faculty of Economics, Universitas Siliwangi Tasikmalaya,)



Article Info

Publish Date
01 Sep 2014

Abstract

Innovation is one of most important sources of competitive advantage. The purpose of this paper is to analyze innovativeness by using the 55 operations managers of manufacturing companies in Tasikmalaya City as respondents. The results showed the four types of clusters of Innovativeness consisting of (1) Leading Innovator that have the out class value than the others in every aspects of innovativeness, (2) Followers cluster is as the very low radical product innovations capability, (3) Inventors are very strong in radical product innovations, while (4) Lagers are at the lowest scores in all innovation types among the clusters. Based on ANOVA, it is concluded that every group of innovation type has its own success difference. The leading innovators type has the highest mean of business success measured by the comparison innovations type among groups in the growth of sales.

Copyrights © 2014






Journal Info

Abbrev

mabis

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is ...