<![CDATA[Nowadays, the existence of aviation bureau in Indonesia is emerging, so these companies competes to retain existing customers, to acquire new customers and to achieve customers loyalty. Lion Air, a well-known aviation bureau in Indonesia, is one of them. This research is conducted to measure the influence of relationship marketing-oriented promotion, customer satisfaction, customer trust, and their commitment towards customer loyalty. The hypothesis shows that H1: Relationship marketing-oriented promotion is proved to influence customer satisfaction, H2: Relationship marketing-oriented promotion is proved to influence customer trust, H3: Customer satisfaction is proved to influence customer commitment, H4: Customer satisfaction is proved to influence customer loyalty, H5: Customer trust is proved to influence customer commitment, H6: Customer trust isn’t proved to influence customer loyalty, H7: Customer commitment is proved to influence customer loyalty.]]>
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