Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Manajemen
WINDA MARIA
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS RELATIONSHIP MARKETING-ORIENTED PROMOTION TERHADAP LOYALITAS PELANGGAN PADA MASKAPAI PENERBANGAN LION AIR DI SURABAYA DAN SIDOARJO MARIA, WINDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.036 KB) | DOI: 10.33508/jumma.v1i1.74

Abstract

Nowadays, the existence of aviation bureau in Indonesia is emerging, so these companies competes to retain existing customers, to acquire new customers and to achieve customers loyalty. Lion Air, a well-known aviation bureau in Indonesia, is one of them. This research is conducted to measure the influence of relationship marketing-oriented promotion, customer satisfaction, customer trust, and their commitment towards customer loyalty. The hypothesis shows that H1: Relationship marketing-oriented promotion is proved to influence customer satisfaction, H2: Relationship marketing-oriented promotion is proved to influence customer trust, H3: Customer satisfaction is proved to influence customer commitment, H4: Customer satisfaction is proved to influence customer loyalty, H5: Customer trust is proved to influence customer commitment, H6: Customer trust isn’t proved to influence customer loyalty, H7: Customer commitment is proved to influence customer loyalty.
Co-Authors