Kajian Tanda dan Makna Kampanye Pilkada DKI Jakarta 2017 di Media Sosial Instagram

Andika Indrayana (Dosen Desain Komunikasi Visual, Fakultas Seni Rupa, ISI Yogyakarta)
Raissa Salsabil (Mahasiswa Desain Komunikasi Visual, Fakultas Seni Rupa, ISI Yogyakarta)

DeKaVe
Vol 11, No 2 (2018): Jurnal DeKaVe Vol. 11 No. 2 2018

Abstract.This research aims to reveal the meaning of campaign activity on Instagram by three candidates of Jakarta’s regional leader election in 2017: Agus Harimurti Yudhyono-Sylviana Murni as candidate number one,  Basuki Tjahaja Purnama-Djarot Saiful Hidayat as candidate number two, and Anies Baswedan-Sandiaga Uno as candidate number three. Using structural semiotics, this research show that: (1) every posts created by the candidates tend to have no correlation between verbal and visual sign. Every signs produces autonomy meaning, and; (2) by visual, every candidates’s posts style (verbal and visual), influenced by their prefesion.Keywords: Instagram, Political Campaign, Social Media, Structural Semiotics.