PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL

Susanti, Retno

Jurnal Ekonomi dan Kewirausahaan
Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan

ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of national brands.   Keywords: Private Label Brands, retailing, consumer