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PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of national brands.   Keywords: Private Label Brands, retailing, consumer
KEUNGGULAN ORGANISASI DENGAN BERTUMPU PADA SUMBER DAYA MANUSIA Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Humans are important factors in any organizational system developed for a role as HR which occupies a strategic as well operational functions within the organization. The system in question is the procedures and management practices, including recruitment, development, maintenance, and utilization of human resources. In order to excel in competition's organization needs to perform appropriate steps in managing human resource systems ranging from recruitment, development, maintenance, up to the utilization or utilization. Although better management practices will have a chance of a larger organization with success in the future, but also not always guarantee the success of the organization in the future, because there are many factors both internally and externally that not everything is under control of the managers. Keywords: superior organization, human resources, empowerment, the recruitment process
PENGEMBANGAN SUPLEMEN PEMBELAJARAN BERBASIS POGIL PADA MATERI SISTEM PEREDARAN DARAH TINGKAT SMP -, Panji; Susanti, Retno; Widianti, Tuti
Journal of Biology Education Vol 2 No 3 (2013)
Publisher : Journal of Biology Education

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Abstract

The study is aimed to analyze the development process and effectiveness of learning suplement base POGIL in circulation system material. This is a Research and Development (R&D) work. The developed learning suplemen consist of students worksheet and learning videos, completed by syllabus and lesson plan as implementation guides. Learning suplemen base POGIL races students to find the material concept ourselves. There are question in students worksheet that guides students find concept by explore pictures, explanations, and videos. POGIL base learning promote students to develop essential skill, it is skill that important to interact in class. The developing process has several steps, it is problem and potension analysis, date collecting, product design, design validation, 1st revision, applied test, 2nd revision, usage test, 3th revision until established  final product. Learning supplement judged by material expert and curriculum expert respectively with percentage 84,6% and 100% (very valid criteria). Learning supplement effective in used in learning process of Junior High School proved by student’s completeness is 88,7%; high-activities students is 98,15%; teacher opinion is very good (100%); and students opinion is very good (88,45%). Metacognition skill develop by student’s self assessment as indicator. Penelitian ini bertujuan untuk mengkaji proses pengembangan dan efektivitas suplemen pembelajaran berbasis Process Oriented Guided Inquiry Learning (POGIL) pada materi sistem peredaran darah tingkat SMP. Penelitian ini merupakan penelitian Research and Development (R&D). Suplemen pembelajaran yang dikembangkan terdiri atas LDS dan video pembelajaran, dilengkapi silabus dan RPP sebagai panduan pelaksanaan. Suplemen pembelajaran berbasis POGIL memacu siswa menemukan konsep materi dengan kemampuan sendiri. Pembelajaran berbasis POGIL memacu siswa mengembangkan kemampuan esensial, yaitu kemampuan untuk berinteraksi dalam masyarakat kelas. Pengembangan suplemen pembelajaran dilakukan melalui tahap analisis potensi dan masalah, pengumpulan data, mendesain produk, validasi desain, revisi I, uji coba keterterapan, revisi II, uji coba pemakaian, revisi III, dan menghasilkan produk final. Validator ahli materi dan ahli kurikulum menilai suplemen pembelajaran sangat valid berturut-turut dengan persentase 84,6% dan 100%. Suplemen pembelajaran yang dikembangkan efektif diterapkan dalam kegiatan pembelajaran di SMP. Hal tersebut dibuktikan dengan ketuntasan belajar siswa 88,7%; siswa yang beraktifitas tinggi 98,15%; tanggapan guru sangat baik (100%); dan tanggapan siswa sangat baik (88,45%). Kemampuan metakognisi berkembang dengan indikator siswa mampu melakukan kegiatan evaluasi diri..
PENGEMBANGAN PENILAIAN ONLINE BERBANTUAN EDMODO DALAM PEMBELAJARAN GEOGRAFI DI SEKOLAH MENENGAH ATAS Asromi, Asromi; Zulkardi, Zulkardi; Susanti, Retno
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Publisher : Universitas Sriwijaya

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Abstract

Penelitian ini bertujuan untuk menghasilkan penilaian online berbantuan edmodo dalam pembelajaran geografi di sekolah menengah atas yang valid, praktis, dan mempunyai dampak potensial terhadap hasil belajar. Metode penelitian yang digunakan adalah penelitian pengembangan. Prosedur penelitian menggunakan model pengembangan Alessi dan Trollip yang terdiri dari tahap perencanaan, desain, dan pengembangan. Subjek penelitian ini adalah siswa kelas X IPS SMAN 3 Kayuagung. Penelitian ini dikatakan valid bila review ahli menyatakan penilaian online berbantuan edmodo dalam pembelajaran geografi yang dikembangkan layak untuk di uji coba, Kemudian di uji cobakan pada uji lapangan untuk melihat kepraktisan penilaian online berbantuan edmodo dalam pembelajaran geografi, hali ini terlihat dari tes uji lapangan diperoleh sebesar 96, 66% dengan kategori sangat baik. Berdasarkan hasil penelitian dapat disimpulkan bahwa penilaian online berbantuan edmodo dalam pembelajaran geografi yang dikembangkan terbukti valid, praktis dan mempunyai dampak potensial terhadap hasil belajar siswa. Saran bagi siswa, guru mata pelajaran dan sekolah agar penilaian online berbantuan edmodo dalam pembelajaran geografi ini dapat dimanfaatkan dalam pembelajaran dengan sebaiknya, serta bagi peneliti lain penilaian online berbantuan edmodo dalam pembelajaran geografi ini dapat dijadikan acuan dalam mengembangkan penelitian yang serupa.
PENGEMBANGAN MULTIMEDIA INTERAKTIF BERBASIS KONSTRUKTIVISTIK DALAM MATA PELAJARAN SOSIOLOGI DI SEKOLAH MENENGAH ATAS Handayani, Nevi; Susanti, Retno; Khatijah, Nyayu
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Publisher : Universitas Sriwijaya

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Abstract

Penelitian ini bertujuan untuk menghasilkan multimedia interaktif berbasis konstruktivistik dalam mata pelajaran sosiologi di Sekolah menengah Atas materi stratifikasi sosial untuk peserta didik kelas XI IPS. Penelitian dilaksanankan di SMA Srijaya Negara Palembang. Metode penelitian yang digunakan adalah penelitian pengembangan dengan model pengembangan Alessi dan Trollip yang terdiri dari tiga tahap yaitu tahap perencanaan, tahap desain dan tahap pengembangan. Validitas multimedia interaktif ini dinilai oleh tiga ahli yaitu ahli materi, ahli desain, dan ahli media. Berdasarkan saran dan penilaian ahli, multimedia interaktif ini dinyatakan valid dan layak untuk diujicoba. Kepraktisan multimedia interaktif dapat dilihat dari kesimpulan hasil wawancara pada tahap uji beta diperoleh rerata 4,62 dengan kategori sangat praktis. Efektifitas multimedia interaktif ini tampak dari hasil belajar yang megalami peningkatan dengan Ngain sebesar 0,72 dengan kategori tinggi. Hal ini menunjukkan bahwa multimedia interaktif yang dikembangkan memiliki efektifitas terhadap hasil belajar peserta didik. Melalui hasil penelitian ini disarankan kepada peneliti lain untuk dapat mengembangkan multimedia interaktif pada materi pembelajaran yang lain
PENGEMBANGAN MULTIMEDIA INTERAKTIF PADA KOMPETENSI DASAR MENGANALISIS GARAM-GARAM YANG MENGALAMI HIDROLISIS DI KELAS XI SEKOLAH MENENGAH ATAS kurniaty, betty; Rachman, Fuad Abdur; Susanti, Retno
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Publisher : Universitas Sriwijaya

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Abstract

Telah berhasil dikembangkan produk multimedia interaktif materi hidrolisis garam yang valid, praktis, dan efektif terhadap hasil belajar peserta didik. Jenis penelitian ini adalah penelitian pengembangan dengan model Hannafin dan Peck, yang terdiri dari 3 tahap yaitu tahap melakukan analisis, tahap desain, dan tahap pengembangan dan implementasi. Pada tahap evaluasi menggunakan evaluasi formatif Tessmer, yang terdiri dari 5 tahap yaitu evaluasi diri, evaluasi ahli, evaluasi one to one, evaluasi kelompok kecil, dan uji lapangan. Subjek penelitian adalah peserta didik kelas XI IPA SMA LTI IGM Palembang. Validitas multimedia interaktif ini dinilai oleh tiga ahli yaitu ahli materi, ahli desain, dan ahli media. Berdasarkan saran dan penilaian para ahli, multimedia interaktif ini dinyatakan valid dan layak untuk diuji coba. Kepraktisan multimedia interaktif dapat dilihat dari kesimpulan hasil wawancara dengan peserta didik pada evaluasi one to one. Kepraktisan multimedia interaktif tahap evaluasi kelompok kecil di peroleh rerata 4,32 dalam kategori sangat praktis. Efektifitas multimedia interaktif ini tampak dari hasil belajar yang mengalami peningkatan dengan N-gain sebesar 0,74 dengan kategori tinggi. Hal ini menunjukkan bahwa multimedia interaktif yang dikembangkan memiliki efektifitas terhadap hasil belajar peserta didik. Melalui hasil penelitian ini disarankan kepada peneliti lain, untuk dapat mengembangkan multimedia interaktif pada materi pembelajaran yang lain.
ANALISIS PENGARUH HARGA, PROMOSI, SALURAN DISTRIBUSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL (Survei pada Konsumen Toyota Calya di Nasmoco Ringroad Surakarta) Ariyanto, Aprilia; Triastity, Rahayu; Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to the analyze of the significance of the price, promotion, channel distribution and quality of the product of purchasing decisions. This research is a survey on customers by Calya in Nasmoco Ringroad Surakarta. The type of data used quantitative and qualitative data. The source data used is the primary and secondary data. The population of this research are customers who are doing the buying decisions of Toyota Calya in Nasmoco Ringroad Surakarta with sample 50 people by census. Data collection technique used quetionnaire and literature. Data were analyzed used instrument test, classic assumption test, descriptive, multiple linear regression, t-test, F and coefficient of determination. The result of research shows that proce have a significant effect while the promotion, channel distribution and quality of products don’t have a significant effect on purchasing decisions.Keywords: price, promotion, channel distribution, quality products.
PENGARUH PERCEIVED QUALITY, INOVASI, KELOMPOK REFERENSI, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SEPATU SEPAK BOLA MEREK NIKE Sartono, Galih; Susanti, Retno; Lamidi, Lamidi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the effect of perceived quality, product innovation, reference groups, celebrity endorsers on purchasing decisions and knowing the independent variables that has a dominant effect on the purchase decision of soccer shoes brand Nike. This research is a census of the Football Boots Indonesia Regional Solo, totaling 52 people and all of them are used as research samples with population research or census techniques. This type of data use qualitative data and quantitative data. Data sources use primary data and secondary data. Data collection techniques use questionnaires, observation and literature study. Data analysis use multiple linear regression analysis. Perceived quality, reference groups and celebrity endorsers has a significant effect on the purchase decision of soccer shoes brand Nike on members of Football Boots Indonesia Regional Solo while product innovations have no significant effect on purchase decision soccer shoes brand Nike on members of Football Boots Indonesia Regional Solo.Keywords: perceived quality, product innovation, reference group, celebrity endorser, purchasing decision
THE INFLUENCE OF WORKERS AND WORK COMMITMENTS OF WOODEN HOUSE CRAFTSMEN ON WOOD WASTE MANAGEMENT BEHAVIOR IN THE WOODEN INDUSTRY TANJUNG BATU SEBERANG VILLAGE TANJUNG BATU DISTRICT – OGAN ILIR REGENCY Zarkasih, Muhammad Restu; Susanti, Retno; Azwardi, Azwardi
Jurnal Pendidikan Geografi Gea Vol 20, No 1 (2020)
Publisher : Indonesia University of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gea.v20i1.23684

Abstract

The purpose of this study was to examine the influence of workers and work commitments of wooden house craftsmen on wood waste management behavior in the wooden industry Tanjung Batu Seberang Village Tanjung Batu District – Ogan Ilir Regency which is the village that produces the biggest wooden houses in South Sumatra Province. The population of this study was 142 people with a sample of 59 respondents which is determined by the Taro Yamane formula. Data were collected using a questionnaire using a Likert measurement scale. The method used in this research is correlation descriptive method, sedangkan teknik analisis data yang digunakan adalah analisis regresi linear berganda. while the data analysis technique used is multiple linear regression analysis. The feasibility of the research instrument is measured by the validity test and the reliability test. While for the classic assumption test using the normality test, multicollinearity test, heterokedasticity test, and the coefficient of determination test (R2). Hypothesis testing uses the simultaneous test (Test F). The results showed that the workers and work commitments of wooden house craftsmen simultaneously affect on wood waste management behavior in the wooden industry. The author recommends that the government of Ogan Ilir Regency to encourage and socialize awareness of the environment. wooden house craftsmen expected to pay more attention in wood waste management and began to think about how to treat wood waste become a useful new item, thus minimizing waste discharged into the environment.
PEMANFAATAN WARISAN KEDATUAN SRIWIJAYA SEBAGAI SUMBER PEMBELAJARAN Susanti, Retno
Siddhayatra Vol 24, No 2 (2019): JURNAL ARKEOLOGI SIDDHAYATRA
Publisher : Balai Arkeologi Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.107 KB) | DOI: 10.24832/siddhayatra.v24i2.154

Abstract

Sriwijaya Kadatuan founded by Dapunta Hiyang Sri Janayasa in 682 had been widely developed and later became as one the famous maritime kingdom in the history. Most of the people lived from sailing and trading. This fact was closely related to the availability of ample natural resources they used for trading commodities. Sumatra had been a well- known place for trading goods based on forest and mining products, as well as other natural resources. Having these wealthy commodities, many foreigners from overseas countries such as Arab, Persian, Indian, and Chinese, had been deliberately come to visit Sriwijaya for trading. The existence of Sriwijaya in Sumatera along with its rich natural resources and its vital position in regional trading had triggered the place turn out into the prominent kingdom. During 8-12 century, this kedatuan had controlled over Melaka strait; a main sailing and trading channels during the period. Moreover, Kadatuan Sriwijaya presumably had taken control over the western sea of archipelago. Although the existence of Sriwijaya have been widely known, in actual fact, most of the people have not yet well informed about its preeminence in the past. This is because a number of valuable information still tied up. The similar circumstances in educational setting, inadequate information about Sriwijaya have an effect on the childrens understanding and perception on glorious and great values of our nation in the past. Even if there were some accessible information, but they were only scrappy and extraneous historiographies. As the consequences, a number of important aspects for the historical information have faded away that brought about barriers to the children in appreciating the historical inheritances from the past. Considering the important of recognizing the historical inheritances for our national living, there should be an adequate knowledge and understanding on the historical inheritance to be passed on to children since the early beginning. So, the utilization of historical inheritance as the learning resources in education becomes a need and a necessity. Therefore, the process for digging great values from the past prominent could be used in more appropriate and meaningful for the purpose of nowadays and future needs.
Co-Authors Abdul Aziz Sholeh Ahmad Daengs GS Alauwiyah, Fatimah Aminuyati Ananda Sukarno, Videllia Chitra Andriani Andriani Anistasya Anita Anita Aprilia Ariyanto Apriliyani, Ria Ardandi, Jefri Ariyanto, Aprilia Asmi, Adhitya Rol Asromi, Asromi Azizah, Sarmeylia Azwardi Azwardi Baktiar Suta Paradigma Baskoro Adi Prayitno Bayu Hendro Wicaksono Bowo Sugiharto Bulan Setyaning Nugraheni Cholilla, Nur Daniati Daniati Deny Aditya Puspasari, Deny Aditya Devi Oktavia Devin Yanuar Hardiyanto Dewi Suyani, Septi Arvika Diana Zuhro Didi Suhendi, Didi Dina Putri Rahayu Dwi Nisa Edwin Pramana Elvira Rosa, Elvira Enny Susanti Erna Retna Safitri Erni Hariyanie Fakhili Gulo Farhan Fariz, Exzan Abdi Felix Rajendra Adiyatma Galih Sartono GS , Achmad Daengs Hana Selfiana Handayani, Nevi Harsono Teguh Santoso Hartarto Junaedi Hidayat, Muhammad Taufiq Hudaidah Hudaidah HUDIN, MUKHLISIN NATA Hutauruk, Yosephine Tania Ichsanudin, Habib Irfan Rizqi Pangestu Irine Mawar Rima Anggraeni Khatijah, Nyayu Khollilu Rohman Kiki Restu Handayani Kristiawati, Indriana Kun Setiono kurniaty, betty Lamidi, Lamidi M. Rizki Islami Marjam Desma Rahadhini Melinda, Anastasia Mutiara Mian Anita Mudinillah, Adam Muhammad Rivai Munntari, Diah Ayu Nanik Nuraini Nata Hudin, Mukhlisin Natasia Tirsa Amanda Nofa Martina Ariani, Nofa Martina Novadilla, Elsa Firanty Novi Safitri Novita Mahastri , Amadea Nur Affandi, Muhammad Nur Fajar Arief Nuraini Handayani Nurcahyo, Setyo Pradita Nurcholis, Rochman Nurini . Nyoman Sumitra Ovitalia Afanda Riani Panji -, Panji Prima, Felix Jonartama Rachman, Fuad Abdur Rahayu Triastity Rahma Indah Yunita Rahmawati, Eva Silviana Ramansyah Hidayat Resa Agustina Perdana Ria Amalia Ria Apriliyani Rina Dewi Rina Kurniati Risa Marta Yati Ryian Dwi Pradana Safitri, Erna Retna Salva Chelsia Putri Frisnanda Sandy, Adie Citra Saputra, Baharudin Andi Sariffuddin Sariffuddin Sartono, Galih Setyaningsih Setyaningsih Soekarno, Roy Adam Sri Wahyuni Sugiono Sutomo Sumarno Sumarno Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sumiyati Sunarso Sunarso Suprihatmi SW Surya Wahyu Prasetya Tuti Widianti wahyuni, fadela septi Waicang, Yonece Wakhidah Kurniawati Wicaksono, Galih Sakti Widodo Widodo Wijaya, Muhammad Indra Hadi William Gusti Nova Yofi Yanti Zarkasih, muhammad Restu Zulkardi Zulkardi