ANALISIS PROFITABILITAS KERIPIK PISANG PADA INDUSTRI “CAHAYA INDI” DI DESA TANAMEA KECAMATAN BANAWA SELATAN KABUPATEN DONGGALA

Fitrianingsih, Eka

AGROTEKBIS
Vol 7, No 2 (2019)

This  research  aimed  to find  out  the  total  cost,  acceptance,  revenue  and profits of Banana Chips at Cahaya Indi Industry. The research was carried out in Banawa village, South  Tanamea sub-district,  Donggala district of Central Sulawesi province from June-August 2016. One leader and two employees of the industry were interviewed.  The industry profitability was analyzed using Gross Profit Margin (GPM), Net Profit Margin (NPM), and Return on Equity (ROE).  The results showed that during 2015-2016, the GPM, NPM, and ROE values were 43.42%, 42.93%,and 20.81%, respectively.