ANTECEDENTS DAN CONCEQUENCE DARI DEPENDENCY ON SMARTPHONE

Mila Soraya (Fakultas Bisnis dan Ekonomika Universitas Surabaya)
Indarini Indarini (Fakultas Bisnis dan Ekonomika Universitas Surabaya)
Andhy Setyawan (Fakultas Bisnis dan Ekonomika Universitas Surabaya)

Jurnal Manajemen Atma Jaya
Vol 13 No 1 (2016): Jurnal Manajemen

This study aims to examine the antecedents and consequence of dependency on smartphone among university students in Surabaya. The antecedents of dependency on smartphones are Social Needs, Social Influence and Convenience, while consequence of dependency on smartphones is Purchase Behavior. This study uses purposive sampling approach, in which the sample are students in Surabaya using smartphones more than 2 years, amounted to 170 people, and is domiciled in Surabaya. We test of the model using Structural Equation Modeling with AMOS software 16. The results indicate that the Social Needs and Social Influence has a positive and significant impact on Dependency on Smartphone. Additionally, Dependency on Smartphone has a positive influence on Purchase Behavior, whereas Convenience has positive non significant effect on Dependency on Smartphone.