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Mila Soraya
Fakultas Bisnis dan Ekonomika Universitas Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANTECEDENTS DAN CONCEQUENCE DARI DEPENDENCY ON SMARTPHONE Mila Soraya; Indarini Indarini; Andhy Setyawan
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.473 KB) | DOI: 10.25170/jm.v13i1.806

Abstract

This study aims to examine the antecedents and consequence of dependency on smartphone among university students in Surabaya. The antecedents of dependency on smartphones are Social Needs, Social Influence and Convenience, while consequence of dependency on smartphones is Purchase Behavior. This study uses purposive sampling approach, in which the sample are students in Surabaya using smartphones more than 2 years, amounted to 170 people, and is domiciled in Surabaya. We test of the model using Structural Equation Modeling with AMOS software 16. The results indicate that the Social Needs and Social Influence has a positive and significant impact on Dependency on Smartphone. Additionally, Dependency on Smartphone has a positive influence on Purchase Behavior, whereas Convenience has positive non significant effect on Dependency on Smartphone.
ANTECEDENTS DAN CONCEQUENCE DARI DEPENDENCY ON SMARTPHONE Mila Soraya; Indarini Indarini; Andhy Setyawan
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.473 KB) | DOI: 10.25170/jm.v13i1.806

Abstract

This study aims to examine the antecedents and consequence of dependency on smartphone among university students in Surabaya. The antecedents of dependency on smartphones are Social Needs, Social Influence and Convenience, while consequence of dependency on smartphones is Purchase Behavior. This study uses purposive sampling approach, in which the sample are students in Surabaya using smartphones more than 2 years, amounted to 170 people, and is domiciled in Surabaya. We test of the model using Structural Equation Modeling with AMOS software 16. The results indicate that the Social Needs and Social Influence has a positive and significant impact on Dependency on Smartphone. Additionally, Dependency on Smartphone has a positive influence on Purchase Behavior, whereas Convenience has positive non significant effect on Dependency on Smartphone.
Co-Authors . Indarini Andhy Setyawan, Andhy