Jurnal Manajemen Atma Jaya
Vol 12 No 1 (2015): Jurnal Manajemen

PENGARUH SERVICE QUALITY TERHADAP CUSTOMER BEHAVIORAL INTENTION DENGAN MEDIASI CUSTOMER SATISFACTION

Benhardo Chandra (Universitas Bina Nusantara)
Rita Rita (Universitas Bina Nusantara)



Article Info

Publish Date
01 May 2015

Abstract

Fivestar Reflexology branch Meruya located in West Jakarta is one of the hospitality industries which is owned by PT Panca Abadi Bersama that provides breakthrough of healthy and relaxation. The basic objective of this research is to determine the influence service quality to customer behavioral intention through customer satisfaction on Fivestar Reflexology branch Meruya. The method used in this study is the path analysis. The result shows that service quality has significant effect on customer satisfaction. Subsequent findings, found that service quality was also has direct and positive effect on customer behavioral intention. From these results, it was found that the implementation of service quality on customer behavioral intention through the mediation customer satisfaction is more influential than directly.

Copyrights © 2015






Journal Info

Abbrev

JM

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen. Sarana komunikasi ilmiah ini diterbitkan oleh Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya Jakarta. Terbit perdana 2004 dengan siklus terbit 2 kali setahun yaitu pada bulan Mei dan ...