<![CDATA[Abstraction is a brief description of research. This study investigates the influence of
brand predictability (predictability brand), brand liking (favorite brand), brand competence
(competence brand), brand reputation (brand reputation), and trust in the company (trust
company) of soap brand loyalty Rinso. This study will look at brand loyalty Rinso in two
shopping centers in the DI Yogyakarta is Gardena and Alfa Gudang Rabat.
The population of this research is all Rinso detergent soap users who live in Yogyakarta Special
Region. The samples in this study carried out by non-probability sampling is convenience
sampling (most easily found) and purposive sampling (who buy Rinso) in shopping malls and
supermarkets: Gardena and Alfa Gudang Rabat. Methods of data analysis used is regression
analysis.
The results found that the five variables, namely brand predictability (predictability
brand), brand liking (favorite brand), brand competence (competence brand), brand reputation
(brand reputation), and trust in the company (trust in the company) has significant positive
influence to brand loyalty.
Key words: brand loyalty, predictability brand, brand preferences, brand competence, reputation,
brand, confidence in the company.
keyword: brand,loyalty,competence]]>
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