Management Analysis Journal
Vol 8 No 1 (2019): Management Analysis Journal

The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction

Buana, Chandra (Unknown)
Maftukhah, Ida (Unknown)

Article Info

Publish Date
10 Mar 2019

Abstract

This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Management Analysis Journal
Website

Abbrev

maj

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...