Jurnal Komodifikasi
Vol 7 No 2 (2019)

Electronic Public Relation (E-PR): Strategi Mengelola Organisasi di Era Digital

Muhammad Anshar (Universitas Islam Negeri(UIN) Alauddin Makassar)



Article Info

Publish Date
01 Dec 2019

Abstract

The presence of the internet that supports public relations (PR) activities make a new concept namely Electronic Public Relations (E-PR). Some components related to the application of E-PR are: the use of electronic technology, especially the internet; building relationships as the core of public relations; serving the public inside (internal public) or outgoing (external public); and the type of organization itself can be a government agency, a private company (profit), or a social organization (non-profit). Defenition of Public Relations is communication management to build a good and positive relationship between an organization and its public. The Internet facilities that have been used in E-PR include: a web site; e-mail (electronic mail); mailing list; social media; chat application (direct communication); and applications of Management Information System (SIM).

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Journal Info

Abbrev

Komodifikasi

Publisher

Subject

Library & Information Science

Description

Jurnal Komodifikasi diterbitkan oleh Jurusan Ilmu Komunikasi Fakultas Dakwah dan Komunikasi UIN Alauddin makassar. ...