PENGARUH PERIKLANAN DAN FASILITAS TERHADAP KEPUTUSAN MENGINAP DI HOTEL GRAND DAFAM BELA TERNATE (STUDI PADA TAMU YANG MENGINAP DI HOTEL)

Ibnu Sina Hi Jusuf (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unkhair)
Laela Laela
Firda Novita Sari

JMS : Jurnal Manajemen Sinergi
Vol 6, No 1 (2018): JURNAL MANAJEMEN SINERGI (EDISI APRIL)

This study aims to examine the influence of advertising and facilities on the decision to stay at the grand hotel dafam Bela Ternate. The sample in this study amounted to 65 respondents. The sampling technique uses non probality sampling technique and the data collection technique used is by distributing questionnaires, interviews and observations. Data analysis in this study is using multiple regression analysis.  The results of this study  indicate  that  partially  the  Advertising Variables (X1), Facilities (X2), have a positive and significant effect on the decision to stay and simultaneously or together Advertising Variables (X1), Facilities (X2), influence the decision to stay at the Hotel Grand Dafam Bela Ternate.