Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Vol 7, No 1 (2019)

ANALISIS EFISIENSI PEMASARAN AGROINDUSTRI KLANTING DI KECAMATAN NEGERI KATON KABUPATEN PESAWARAN

Radot Vernando Siburian (Unknown)
Ktut Murniati (Unknown)
Ani Suryani (Unknown)



Article Info

Publish Date
14 Aug 2019

Abstract

This research aims to know how much income of producer of klanting agroindustry, marketing channels, and the efficiency of klanting agroindustry marketing at Karang Rejo Village, Negeri Katon Subdistrict, Pesawaran Regency, and Lampung Province.  The research is conducted by a survey method.  The total of respondents is 32 producers and 146 merchants. The research data was collected in December 2016 until March 2017 and analyzed by descriptive qualitative and quantitative.  The result showed that the amount of klanting agroindustry producers’ income was Rp2,018,932.67/month with R/C 1.38 on cash and Rp1,649,645.49 /month with R/C 1.29 on total cost. It meant that the klanting agroindustry was feasible to be run.  In addition, there were four kinds of marketing channels on klanting agroindustry at Karang Rejo Village. Marketing system of klanting agroindustry was still not efficient, because the value of elasticity transmission price was less than one.Key words: agroindustry, efficiency, klanting, marketing

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Journal Info

Abbrev

JIA

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online ...