Business Management Journal Program Studi Manajemen
Vol 9, No 1 (2013): Business Management Journal

ANALISIS KEPUTUSAN KONSUMEN DALAM MELAKUKAN RESERVASI HOTEL SECARA ONLINE

Hendra Handes Sariyanto (Unknown)
Lelly Christin (Unknown)

Article Info

Publish Date
31 Jul 2017

Abstract

Hotels improved their services such as online reservation. Therefore, these study objectives are to identify the factors that encourage consumers decision to make an online reservation, and which is the most dominant factor in influencing the consumer’s decision to make reservations online. This study used 300 respondents. From the results of interviews with 150 respondents, found five factors that encourage consumers make an online reservation. And the results of questionnaires to 150 respondents known that the dominant factor is the factor of Easy and Practice, which is efficient in time. Key Words- Reservation, Online, Hotel 

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Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...