Business Management Journal Program Studi Manajemen
Vol 10, No 2 (2014): Business Management Journal

ANALISIS PEMETAAN EFEKTIVITAS IKLAN PRODUK PADA MEDIA ONLINE BANNER ADS DENGAN MENGGUNAKAN MODEL EPIC (Studi Kasus: Iklan Produk Advan di Portal Media Online)

Michael Christian (Unknown)

Article Info

Publish Date
26 Jul 2017

Abstract

The shift of advertising strategey changed the budget of promotion in any enterprises (product and/or services). Consumer behavior has come to the digital trens (internet) which caused the marketers think harder regards to delivering its own product an/or services to consumers. Printed media, broadcast media and the technology too the online media has been proven by these enterprises. The differences of promotion strategy in media can be seen at the creatitvity of information delivered by online banner ads. This study tends to find the effectivity of Advan ads at detik.com using the EPIC Model. All of the factors show a good position of ads by looking at maps.

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Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...