Jurnal Bisnis dan Akuntansi
Vol 4 No 2 (2002): Jurnal Akuntansi dan Bisnis

EXPERTISE, TRUST, COMMITMENT AND BEHAVIOR INTENTIONS IN RELATIONSHIP MARKETING: CASE STUDY NORTH BANDUNG DAIRY COOPERATIVE

HARSINI SOETOMO (Universitas Trisakti)

Article Info

Publish Date
06 Nov 2019

Abstract

Most of farmers in Indonesia are small scale, so the role of an agribusiness co-operative is very important in helping them to develop their business. The dairy co-operative is one of such type of agribusiness co-operative. The working partnership between co-operative and its members can ve categorized as relational, a working partnership in channel of distribution. This study exhibited co-operative's expertise in managing the working partnership impacts on trust, which in turns affects commitment relationship and loyalty of the members.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...