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HARSINI SOETOMO
Universitas Trisakti
Economics, Econometrics & Finance

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EXPERTISE, TRUST, COMMITMENT AND BEHAVIOR INTENTIONS IN RELATIONSHIP MARKETING: CASE STUDY NORTH BANDUNG DAIRY COOPERATIVE HARSINI SOETOMO
Jurnal Bisnis dan Akuntansi Vol 4 No 2 (2002): Jurnal Akuntansi dan Bisnis
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1845.182 KB) | DOI: 10.34208/jba.v4i2.548

Abstract

Most of farmers in Indonesia are small scale, so the role of an agribusiness co-operative is very important in helping them to develop their business. The dairy co-operative is one of such type of agribusiness co-operative. The working partnership between co-operative and its members can ve categorized as relational, a working partnership in channel of distribution. This study exhibited co-operative's expertise in managing the working partnership impacts on trust, which in turns affects commitment relationship and loyalty of the members.
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