Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol. 4 No. 2 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

ANTESEDEN DAN KONSEKUENE-LOYALTY

Prasetya, Adhitya Yoga (Unknown)

Article Info

Publish Date
10 Nov 2013

Abstract

This paper investigates the antecedents and consequences of customerloyalty in an online business-to-consumer (B2C) context. We identifyeight factors (the 8Cs— customization, contact interactivity, care,community, convenience, cultivation, choice, and character) thatpotentially impact e-loyalty. The paper also reveal that e-loyalty hasan impact on two customer-related outcomes: word-of- mouthpromotion and willingness to pay more.

Copyrights © 2013




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Journal Info
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Website

Abbrev

jimat

Publisher

STIE Totalwin Semarang

Subject

Economics, Econometrics & Finance

Description

JIMAT : Jurnal Ilmu Manajemen dan Akuntansi Terapan dalam publikasi berada pada bidang : - Manajemen - Manajemen Keuangan - Perilaku Organisasi dan Menajemen Sumber Daya Manusia - Manajemen Pemasaran - Manajemen Teknologi dan Inovasi - Manajemen Hubungan Industri - Strategi Manajemen - Sistem ...