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Adhitya Yoga Prasetya
STIE TOTALWIN
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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ANALISIS FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING PRODUK DALAM RANGKA MENINGKATKAN KINERJA PEMASARAN Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 2 (2012)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.173 KB)

Abstract

Penelitian ini menganalisis faktor yang berpengaruh pada keunggulan produk dalam rangka meningkatkan kinerja pemasaran. Sebuah model telah dikembangkan dan tiga hipotesis telah dirumuskan untuk menjawab masalah penelitian yaitu meningkatkan kinerja pemasaran melalui keunggulan bersaing produk. Responden dari penelitian ini adalah perusahaan batikskala menengah di Pekalongan. Alat analisa data yang digunakan adalah SPSS. Hasil penelitian ini menunjukkan bahwa teknologi berpengaruh positip dan signifikan terhadap keunggulan bersaing produk. Inovasi juga berpengaruh positip dan signifikan terhadap keunggulan bersaing produk. Selanjutnya keunggulan bersaing produk berpengaruh positif terhadap kinerja pemasaran. Kata Kunci : Teknologi, Inovasi, Keunggulan Produk, Kinerja Pemasaran
ANALISIS FAKTOR YANG MEMPENGARUHI KEINGINAN KONSUMEN BERBELANJA ONLINE MELALUI KEPERCAYAAN KONSUMEN Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 4, No 1 (2013)
Publisher : STIE Totalwin Semarang

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Abstract

Consumer’s perception of online shopping risk, convenience and usefulness distinctly affects consumer’s trust as well as consumer’s acceptance behavior of online shopping. Therefore, this paper puts forward a consumer’s trust antecedents model based on TAM to explain online shoppers` behavior, in which consumer’s trust plays a core role. The result shows that consumer’s online shopping intention is decided by trust, perceived usefulness and perceived risk of online shopping, and consumer’s trust depends on consumer’s perceived risk, perceived ease of use and perceived usefulness of B2C E-commerce.
ANTESEDEN DAN KONSEKUEN E-LOYALTY Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 4, No 2 (2013)
Publisher : STIE Totalwin Semarang

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Abstract

This paper investigates the antecedents and consequences of customer loyalty in an online business-to-consumer (B2C) context. We identify eight factors (the 8Cs— customization, contact interactivity, care, community, convenience, cultivation, choice, and character) that potentially impact e-loyalty. The paper also reveal that e-loyalty has an impact on two customer-related outcomes: word-of- mouth promotion and willingness to pay more.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGABDOPSIAN E-COMMERCE DI KELURAHAN CEPOGO BOYOLALI Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 1 (2014)
Publisher : STIE Totalwin Semarang

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Abstract

E-commerce has been giving a lot of benefits to small and medium enterprises (SMEs), but there are only a few SMEs which have adopted it. Therefore, it is necessary to find out what are the factors that support SMEs to adopt E-commerce. So far, researches on E-commerce have been done on foreign-large-scale businesses, while researches on SMEs especially about the adoption of E-commerce have been a few. That is why this research will discuss the adoption of E-commerce on Indonesian SMEs and will include the factors that support E-commerce adoption. The problems in this research are elaborated into research questions, i.e. do, top management support, organizational readiness, external pressure, and perceived benefits have significant positive effect to E-commerce adoption? And does the adoption have significant positive effect to company’s performance? The purpose of this research is to analyze factors that support E-commerce adoption on Indonesian SMEs and to analyze whether the adoption improves the performance of the SMEs. This technique is chosen because it is the second generation of multivariate analyzing technique that enables researchers to test the relation between complex variables to get an overall view of the whole model. Besides, SEM can also test a series of a complicated relation simultaneously. The results of this research explain that top management support, organizational readiness, external pressure, and perceived benefits have Significant positive effect to E-commerce adoption, and the adoption have significant positive effect to company’s performance.
ANALISIS PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPERCAYAAN KONSUMEN E-COMMERCE Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 2 (2014)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.177 KB)

Abstract

Online trust is one of the main determinants of the success of e-retailers and much research has dealt with website features triggering consumer trust to them. Another stream of research focuses on the psychological antecedents to online trust; i.e., what ‘‘happens’’ in the consumer’s mind before or while a person decides to trust an e-retailer? So far, each effort has focused on only a few selected aspects of this trust formation process. Only few studies have attempted to identify major personality based psychological antecedents of trust. This work identified the relative importance of the personality based psychological antecedents of trust in technology adoption and e-retailing. The model incorporates the personality traits (Extraversion, and Openness to experience), the most widely accepted framework for personality research in psychology, as well as determinants of trust in our model.
Pemanfaatan Media Sosial Dalam Upaya Meningkatkan Penjualan Produk UMKM Desa Boja Adhitya Yoga Prasetya; Sugiharti Sugiharti; Zati Rizka Fadhila
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 1 (2021): BUDIMAS : VOL. 03 NO. 01, 2021
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v3i1.1628

Abstract

Sektor Usaha Mikro Kecil dan Menengah (UMKM) di masa pandemi covid-19 memiliki berbagai masalah. Seperti, penurunan penjualan, permodalan, distribusi terhambat, kesulitan bahan baku. Pelaku UMKM juga melakukan perubahan orientasi pemasaran akibat pandemi, banyak pelaku UMKM yang beralih ke perdagangan elektronik (e-commerce) untuk meningkatkan penjualan tetapi hal ini tidak di dukung dengan kemampuan pelaku UMKM yang cenderung rendah dalam menggunakan teknologi. Pengabdian ini bertujuan untuk memberikan pemahaman dan keterampilan bagi UMKM di Desa Boja Kecamatan Boja Kabupaten Kendal tentang pemanfaatan media sosial sebagai sarana penjualan/promosi produk yang efektif dan efisien serta melakukan pendampingan dalam memanfaatkan berbagai market place berbasis internet sebagai sarana penjualan hasil produk. Kegiatan ini menggunakan metode pendekatan kontektual yaitu memberikan materi teori terlebih dahulu dan dilanjutkan dengan workshop langsung mengunggah produk-produk yang dihasilkan oleh para pelaku UMKM di Desa Boja. Hasil kegiatan ini adalah adanya pemahaman mitra tentang pemasaran melalui media sosial; mampu membuat toko pada marketplace dan promosi melalui sosial media secara mandiri. Kata kunci: toko online,UMKM, e-commerce, sosial media
ANALISI FAKTOR-FAKTOR YANG MEMPENGARUHI KESIAPAN ORGANISASI DALAM PENERAPAN E-COMMERCE Adhitya Yoga Prasetya
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 8 No 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce has been giving a lot of benefits to small andmedium enterprises (SMEs), but there are only a few SMEs whichhave adopted it. Therefore, it is necessary to find out what are thefactors that support SMEs to adopt E-commerce. So far, researcheson E-commerce have been done on foreign-large-scale businesses,while researches on SMEs especially about the adoption of E-commerce have been a few. That is why this research will discussthe adoption of E-commerce on Indonesian SMEs and will includethe factors that support E-commerce adoption. The problems in thisresearch are elaborated into research questions, i.e. do, topmanagement support, organizational readiness, external pressure,and perceived benefits have significant positive effect to E-commerce adoption? And does the adoption have significantpositive effect to company’s performance? The purpose of thisresearch is to analyze factors that support E-commerce adoption onIndonesian SMEs and to analyze whether the adoption improves theperformance of the SMEs. This technique is chosen because it is thesecond generation of multivariate analyzing technique that enablesresearchers to test the relation between complex variables to get anoverall view of the whole model. Besides, SEM can also test a seriesof a complicated relation simultaneously. The results of thisresearch explain that top management support, organizationalreadiness, external pressure, and perceived benefits haveSignificant positive effect to E-commerce adoption, and theadoption have significant positive effect to company’s performance.
ANALISIS PENGARUH RELIGIUSITAS, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI TOKO CANDRA SEMARANG Adhitya Yoga Prasetya; Ernah Ernah; Dhian Andanarini M S
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 13 No 2 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v13i2.445

Abstract

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.
PENGARUH SHOPPING LIFESYTLE, PRICE DISKON DAN DISPLAY PRODUCT TERHADAP IMPULSE BUYING Adhitya Yoga Prasetya; Refo Iman Syukur Telaumbanua; Dhian Andanarini Minar Savitri
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 11 No 2 (2020): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v11i2.447

Abstract

This study (Case Study Of Transmart Setia Budi Semarang-PT.Trans Retail Indonesia) aims to examine how shopping habits, price reductions, and product displays influence implausible purchasing. The shopping lifestyle, price discounts, product display, and impulse buying are the dependent variables analyzed in this study. In this study, questionnaires were distributed to 76 respondents who had made impulsive purchases in Semarang faithful transmart. This was a purposive sampling method. The validity and reliability tests, classic assumption tests, normality tests, multiple linear regression tests, the feasibility test of a model (F test), the individual parameter significance test (t statistical test), and the terminated coefficient test (R2) were used in this study's data analysis with the assistance of the spss program. The outcomes showed that shopping way of life affected motivation purchasing, cost markdown meaningfully affected drive purchasing, and show items significantly affected drive purchasing.
ANALISA STRATEGI PENGARUH INFLUENCER MARKETING DI SOCIAL MEDIA, ONLINE ADVERTISING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN Adhitya Yoga Prasetya; Ari Dwi Astono; Yuyun Ristianawati
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 12 No 2 (2021): Edisi Khusus Dies Natalis Merdeka , Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v12i2.357

Abstract

The use of virtual and net technologies has led to revolutionary changes in the way companies meet consumer demands. Digital marketing is the use of the internet and technology to expand marketing networks. Digital marketing aims to get consumers and potential customers quickly. The acceptance of virtual and net technology in consumers is so wide that virtual marketing is the main choice for companies. The purpose of this study was to determine: 1) the influence of influencer marketing on social media on purchasing decisions at Zalora On Line Stores in Central Java; 2) the influence of online advertising on purchasing decisions at Zalora On Line Stores in Central Java; and 3) the effect of content marketing on purchasing decisions at Zalora On Line Stores in Central Java. The population of this study are consumers who have bought goods at Zalora On Line Stores in Central Java. Sampling by purposive sampling method, obtained a sample of 202, the collection of statistics is done by using a questionnaire. The statistical analysis technique was carried out using simple linear regression analysis with SPSS software. The results showed that the influencer marketing variable on social media had a positive and significant effect on purchasing decisions of 4,053 with a significance level of 0.000; the online advertising variable has a significant positive effect on purchasing decisions of 4.884 with a significance level of 0.000; and the content marketing variable has a positive and significant effect on purchasing decisions of 4,598 with a significance level of 0.000. Overall, the independent variable has an effect of 41% on the dependent variable, and the remaining 59% is influenced by other variables not found in this study.
Co-Authors Ady Hermawan Andanarini M S, Dhian Arona Jaya Telaumbanua Budi Kurniawan Dhian Andanarini M S DHIAN ANDANARINI MINAR SAVITRI Dina Dwi Ningrum Emi Wardati, Emi Ernah Ernah Ernah, Ernah Handayani, Ika Marsita Ika Marsita Handayani Izza Awlya Putri Lailatus Saadah Latifa Kamilatunnisa Lukiy Mega Yuliana Mukharomah, Al Ningrum, Dina Dwi Nugroho, Prihasantyo Siswo Praptitorini, Mirna Dyah Pratama, Yehezkiel Pria Refo Iman Syukur Telaumbanua Ristianawati, Yuyun Sari Rahmadhani Sri Endarwati Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Telaumbanua, Refo Iman Syukur Turmudhi, Anis Wahyuni Sri Rejeki Zati Rizka Fadhila, 13.05.52.0227