Turast: Jurnal Penelitian dan Pengabdian
Vol 1, No 1 (2013)

PARADE IKLAN POLITIK DI TAHUN POLITIK: Polarisasi Penggunaan Iklan Untuk Membangun Citra Menuju Pemilu 2014

Firdaus, Firdaus (Unknown)

Article Info

Publish Date
18 Jul 2019

Abstract

2013-2014 is known as the political years. The program to power transition—general election—will be heldin these years. For various political parties and politicians, the period is used to promote their political image.Advertisement is a choice essentially used to build their political branding. Political Advertisement is functionedto influence the constituent—to vote the political parties or politicians. The research concerns to certaintlyexamine the pattern of polarization of political campaign—advertisement—to build a political image in 2014.

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Journal Info
Turast: Jurnal Penelitian dan Pengabdian
Website

Abbrev

turast

Publisher

Universitas Islam Negeri Imam Bonjol Padang

Subject

Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Turast: Jurnal Penelitian dan Pengabdian, is published by the Institute for Research and Community Service, Imam Bonjol Padang State Islamic University. This journal is published twice a year January-June and July-December. Turast publishes the results of research and community service in various ...