GRAPHIC TRAVELOGUE PADA DESTINATION BRANDING KAWASAN WISATA BALUWARTI

Muh. Zofwan Zarkasi (Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta)
Asmoro Nurhadi Panindias (Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta)

PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT
No 1 (2016): Seni, Teknologi, dan Masyarakat #1

Graphic Travelogue Baluwarti is the preferred strategy in favor of destination branding Baluwarti area. Wall which is a tourist area with a variety of building and environment cultural traditions that exist in it, must have a media campaign that one of them is unique Graphic Travelogue Baluwarti the form of books. Graphic Travelogue Baluwarti planned design is shaped like a travel diary of visitors (Consumers Journey) that contains images / photos and descriptions of attractions. Design sought to make public (visitors) feel the drive and diinfokan uniqueness Baluwarti area attractions.