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All Journal PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT
Muh. Zofwan Zarkasi
Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta
Arts Humanities

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GRAPHIC TRAVELOGUE PADA DESTINATION BRANDING KAWASAN WISATA BALUWARTI Muh. Zofwan Zarkasi; Asmoro Nurhadi Panindias
PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT No 1 (2016): Seni, Teknologi, dan Masyarakat #1
Publisher : LP2MP3M, INSTITUT SENI INDONESIA SURAKARTA

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Abstract

Graphic Travelogue Baluwarti is the preferred strategy in favor of destination branding Baluwarti area. Wall which is a tourist area with a variety of building and environment cultural traditions that exist in it, must have a media campaign that one of them is unique Graphic Travelogue Baluwarti the form of books. Graphic Travelogue Baluwarti planned design is shaped like a travel diary of visitors (Consumers Journey) that contains images / photos and descriptions of attractions. Design sought to make public (visitors) feel the drive and diinfokan uniqueness Baluwarti area attractions.
Co-Authors Asmoro Nurhadi Panindias