Jurnal Manajemen Bisnis dan Kewirausahaan
Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan

Influence Of Marketing Mix And Customer Relationship Management On Customer Loyalty In Pt. Abc In Jakarta

Ovi Hamidah Sari (Unknown)

Article Info

Publish Date
02 Aug 2019

Abstract

The purpose of this study is to investigate influence of service marketing mix and customer relationship management to customer loyalty at pt. abc. the problem in this study was formulated in the 2 hypothese were tested by using spss version 19 with 150 respondents. . This is a descriptive research that using a questionnaire to collect the data. The non-probabilistic sampling method is used in this research. The data analysis technique is a multiple regression analysis. . The results showed that service marketing mix  and customer relationship management  positively affect customer loyalty.

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Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jmbk

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal ...