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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Sains dan Teknologi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Ovi Hamidah Sari
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Influence Of Marketing Mix And Customer Relationship Management On Customer Loyalty In Pt. Abc In Jakarta Ovi Hamidah Sari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.764 KB) | DOI: 10.24912/jmbk.v1i2.4793

Abstract

The purpose of this study is to investigate influence of service marketing mix and customer relationship management to customer loyalty at pt. abc. the problem in this study was formulated in the 2 hypothese were tested by using spss version 19 with 150 respondents. . This is a descriptive research that using a questionnaire to collect the data. The non-probabilistic sampling method is used in this research. The data analysis technique is a multiple regression analysis. . The results showed that service marketing mix  and customer relationship management  positively affect customer loyalty.
Meningkatkan Minat Berwirausaha Generasi Z Melalui Literasi Digital di Era Teknologi Astri Rumondang Banjarnahor; Ovi Hamidah Sari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 1 (2023): Maret: SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i1.1359

Abstract

This study examines the impact of digital literacy on the interest and readiness of Generation Z to engage in entrepreneurship in the era of technological transformation. Findings from a digital entrepreneurship socialization program revealed a significant increase in Generation Z's understanding and motivation to initiate technology-based businesses after participating in training and discussions. One major challenge identified was the lack of comprehensive digital literacy, including skills in data analysis, e-commerce platform management, and strategic digital marketing. Evaluation through pre- and post-tests showed that digital literacy effectively builds participants' confidence in utilizing technology to plan and manage businesses. Additionally, the collaboration between educational institutions, the government, and the private sector is essential in creating a sustainable ecosystem of learning and guidance to support the growth of digital entrepreneurship among Generation Z. With adequate digital skills and understanding, Generation Z holds a greater potential for innovation, competitiveness, and contribution to the digital economy.
Transformasi Pembayaran Digital : Optimalisasi QRIS bagi Pedagang UMKM di GBK Senayan Astri Rumondang Banjarnahor; Ovi Hamidah Sari
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.622

Abstract

In the digital era, the transformation of payment methods has become crucial to enhancing business efficiency and competitiveness, especially for street vendors in the Gelora Bung Karno (GBK) Senayan area. The implementation of the Quick Response Code Indonesian Standard (QRIS) among street vendors enables quick, safe, and simple digital transactions, supporting financial inclusion and reducing risks associated with cash handling. The QRIS awareness program conducted at GBK Senayan aimed to improve vendors' understanding of the benefits of digital payments, such as better financial management, reduced need for change, and increased security. This initiative included hands-on training, distribution of informative brochures, and direct practice to equip vendors with essential digital skills. As a result, 70% of vendors who participated in the program began using QRIS, and a positive shift in attitudes toward digital payment technology was observed. Primary challenges included limited technological understanding and unstable internet access; however, these can be addressed through ongoing technical support and assistance from technology service providers. With appropriate support, QRIS adoption among street vendors is expected to continue, enhancing competitiveness and ease for both vendors and consumers in the digital age.
Co-Authors Banjarnahor, Astri Rumondang