Jurnal STEI Ekonomi
Vol 27 No 01 (2018): [Jurnal STEI Ekonomi - JEMI] Vol. 27 No. 01 (Juni - 2018)

Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands?

Albertus Edward Goutama (Universitas Ma Chung, Malang)

Article Info

Publish Date
01 Jun 2018

Abstract

There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.

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Journal Info
Jurnal STEI Ekonomi
Website

Abbrev

JEMI

Publisher

Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal STEI Ekonomi has been published by the Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta. JEMI published two times a year in June and December. Jurnal STEI Ekonomi (JEMI) focuses on issues pertaining empirical investigation on Indonesian economics, accounting and management. JEMI aimed to tie ...