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Albertus Edward Goutama
Universitas Ma Chung, Malang
Economics, Econometrics & Finance Social Sciences

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Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands? Albertus Edward Goutama
Jurnal Ekonomi Vol 27 No 01 (2018): [Jurnal STEI Ekonomi - JEMI] Vol. 27 No. 01 (Juni - 2018)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.875 KB) | DOI: 10.36406/jemi.v27i01.149

Abstract

There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.
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