Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Vol 3 No 1 (2019): JESKaPe Vol. 3 No. 1 January-June 2019

MULTI LEVEL MARKETING DALAM PERSPEKTIF ETIKA BISNIS ISLAM

Safwan Safwan (Fakultas Ekonomi dan Bisnis Islam IAIN Lhokseumawe)



Article Info

Publish Date
28 Jun 2019

Abstract

Amid the sluggishness and deterioration of the national economy, came a business system that had much promise and success and offered wealth in a short time. This system became known as Multi Level Marketing (MLM) or Networking Marketing. Multi Level Marketing (MLM) systems cut distribution channels in conventional sales because it doesn't involve distributors or sole agents and wholesalers or sub-agents, but directly distributing products to independent distributors who work as retailers or sellers directly to consumers. In this way, marketing and distribution costs (transportation, warehouse rent, salaries and sales force commissions etc.) can be obtained transferred to an independent distributor with a system tiered which is generally adjusted to the achievement of targets the sales or turnover of the distributor concerned, coupled with the controversies regarding the MLM system in today's society, starting from the aspect of products that must be halal to the system transactions, bonus giving, member recruitment, and coaching who do not use things that are forbidden by Islam, then plus the elements of money games, maysir, dharar, dzulm, immoral and usury. So it becomes interesting when we see Multi Level Marketing (MLM) through the perspective of Islamic business ethics.

Copyrights © 2019






Journal Info

Abbrev

jeskape

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Islamic Economics, Accounting and Banking (JESKaPe) is a scientific journal managed by the Islamic Economics Study Program of the Faculty of Islamic Economics and Business, IAIN Lhokseumawe. This journal as a forum for pouring research results both conceptually and technically related to ...