Business recommendation based on collaborative filtering and feature engineering – aproposed approach

Prakash Pandharinath Rokade (KLEF Deemed University Vaddeswaram)
Aruna Kumari D (KLEF Deemed University Vaddeswaram)

International Journal of Electrical and Computer Engineering
Vol 9, No 4: August 2019

Business decisions for any service or product depend on sentiments by people. We get these sentiments or rating on social websites like twitter, kaggle.  The mood of people towards any event, service and product are expressed in these sentiments or rating. The text of sentiment contains different linguistic features of sentence. A sentiment sentence also contains other features which are playing a vital role in deciding the polarity of sentiments. If features selection is proper one can extract better sentiments for decision making. A directed preprocessing will feed filtered input to any machine learning approach. Feature based collaborative filtering can be used for better sentiment analysis. Better use of parts of speech (POS) followed by guided preprocessing and evaluation will minimize error for sentiment polarity and hence the better recommendation to the user for business analytics can be attained.