Understanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment

Taqwa Hariguna (STMIK Amikom Purwokerto, Indonesia)
Berlilana Berlilana (STMIK Amikom Purwokerto, Indonesia)

International Journal of Electrical and Computer Engineering
Vol 7, No 3: June 2017

This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three factors antecedents of trust directly had a positive impact to customer trust and indirectly had positive impact on customer intention to purchase in e-commerce transactions on social media.