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All Journal International Journal of Electrical and Computer Engineering
Taqwa Hariguna
STMIK Amikom Purwokerto, Indonesia
Computer Science & IT Electrical & Electronics Engineering

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Understanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment Taqwa Hariguna; Berlilana Berlilana
International Journal of Electrical and Computer Engineering (IJECE) Vol 7, No 3: June 2017
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.487 KB) | DOI: 10.11591/ijece.v7i3.pp1240-1245

Abstract

This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three factors antecedents of trust directly had a positive impact to customer trust and indirectly had positive impact on customer intention to purchase in e-commerce transactions on social media.
Co-Authors Berlilana Berlilana