Research objectives, (1) To analyze the impact of entrepreneurship quality on the effectiveness of KUR in increasing profitability (2) Analyzing the impact of business scale on the effectiveness of KUR in increasing profitability. (3) Analyzing the profitability level of UMKM with Micro KUR. (4) Analyze the profitability level of UMKM with Retail KUR. (5) Analyze the level of profitability of UMKM simultaneously with Micro KUR and Retail KUR.The results of the study, (1) The absence of a relationship between profitability and the experience of entrepreneurs managing small businesses, because experience does not improve the entrepreneurial innovation competence. (2) Hasi refers to the consistency of the relationship between size or business scale and profitability. (3) The significance value of 0.903> 0.05 can be concluded that Micro KUR does not affect the profitability of UMKM in Parigi Moutong Regency. (4) It is known that the significance value is 0.039 <0.05 so that it is concluded that Retail KUR influences the profitability of UMKM in Parigi Moutong Regency. (5) Given the significance value of 0.106> 0.05 it can be concluded that the KUR Fund does not affect the profitability of UMKM in Parigi Moutong Regency.
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