<![CDATA[The purpose of this study was to determine the Effect of Personal Factors on the Decision of the Students of the Faculty of Economics, Tadulako University, to buy a Xiaomi Smartphone in the City of Palu. The sampling technique uses incidental sampling with the number 75. The data used in this study are primary data obtained by providing a list of questions (questionnaire). The analytical method used is multiple linear regression analysis, F test and t test. The results showed (1) the age variable and stage in the life cycle had a significant effect on the Decision of the Faculty of Economics Students of Tadulako University to buy a Xiaomi Smartphone in Palu City (2) the work variable had a significant effect on the Decision of the Faculty of Economics Students in Tadulako to buy a Xiaomi Smartphone in Palu City (3) lifestyle influences significantly on the Decision Faculty of Economics Students to buy a Xiaomi Smartphone in Palu City (4) personality variables and self-concept have a significant effect on the Decision of the Faculty of Economics Students in to buy a Xiaomi Smartphone in Palu City.]]>
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