E-JOURNAL MANAJEMEN FE UNTAD
Vol 6, No 1 (2020)

PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEUNTUNGAN, PERSEPSI KEAMANAN TERHADAP MINAT NASABAH BNI MENGGUNAKAN MOBILE BANKING

Wandi, Jefri (Unknown)



Article Info

Publish Date
09 Jan 2020

Abstract

The objective of this research is to analyze the effect of usability, profit, security simultaneously and partially on customer interest of BNI in using mobile banking at BNI Palu branch. It was a quantitative research used multiple linear regression analysis method with a total of 100 respondents. The results of this researchshow thatusability, profit and security perceptions simultaneously have a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch. Usability perception has a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch.Profit perception has a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch. Security perception has a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch.

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Journal Info

Abbrev

Fekon

Publisher

Subject

Description

Jurnal Elektronik Ilmu Manajemen Fakultas Ekonomi Universitas Tadulako mempublikasi hasil penelitian ilmiah yang berkaitan dengan Ilmu Manajemen (Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, ...