Jurnal Manajemen dan Agribisnis
Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006

Nilai dan Loyalitas Pelanggan Restoran: Aplikasi Pemodelan Persamaan Struktural (SEM)

Muhammad Firdaus (Unknown)
Noor Annisya (Unknown)

Article Info

Publish Date
24 Aug 2011

Abstract

Customer value and loyalty in many cases are often examined by using descriptive analysis. The usage of structural analysis for such cases in Indonesia is still limited. This study aimed to analyze the customer value and loyalty in a restaurant. Structural equation modelling is used to investigate the relationship between value and loyalty, and the factors which influence the customer value and loyalty. This study shows the positive relationship between such variables. Image is the most siginificant factor which influence the customer value.

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Journal Info
Jurnal Manajemen dan Agribisnis
Website

Abbrev

jmagr

Publisher

Institut Pertanian Bogor

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian ...