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Noor Annisya
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Nilai dan Loyalitas Pelanggan Restoran: Aplikasi Pemodelan Persamaan Struktural (SEM) Muhammad Firdaus; Noor Annisya
Jurnal Manajemen & Agribisnis Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6056.046 KB) | DOI: 10.17358/jma.3.2.81-87

Abstract

Customer value and loyalty in many cases are often examined by using descriptive analysis. The usage of structural analysis for such cases in Indonesia is still limited. This study aimed to analyze the customer value and loyalty in a restaurant. Structural equation modelling is used to investigate the relationship between value and loyalty, and the factors which influence the customer value and loyalty. This study shows the positive relationship between such variables. Image is the most siginificant factor which influence the customer value.
Co-Authors Muhammad Firdaus