DIGEST MARKETING
Vol. 3 No. 1 (2018): Digest Marketing

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN: The Effect of Relationship Management and Service Quality on Customer Satisfaction

Dodi Putra Sirait (Alumni of Management Department of FEB, Marketing Concentration)

Article Info

Publish Date
11 Jan 2018

Abstract

The purpose of this study is to determine the partial and simultaneous effect of customer relationship management and service quality on customer satisfaction, especially for the owner of matahari club card (MCC) on beauty service. The data collection is conducted by using questionnaires. Data analysis used multiple linear regression, used SPSS as statistical procedur examinatnion. The results showed that customer relationship management and service quality of partially and simultaneously have positive and significant effects on customer satisfaction in PT. Matahari Department Store Jambi City. Keywords: Customer Relationship Management, Service Quality, and Customer Satisfaction

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Journal Info
DIGEST MARKETING
Website

Abbrev

digest

Publisher

Universitas Jambi

Subject

Economics, Econometrics & Finance

Description

Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari ...