cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota jambi,
Jambi
INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 43 Documents
 1   2   3   4   5 
THE IMPLEMENTATION OF ONE STOP INTEGRATED SERVICES (PTSP) AT LOCAL GOVERNMENT LEVEL AND IT’S KEY SUCCES FACTORS Johannes -
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.838 KB)

Abstract

The establishment of PTSP (One Stop Integrated Service) that required to all the local governments in Indonesia is expected could solve the broad efficiency problems in managing business license and practice. Until 2012, the amount of PTSP both in Provincial and Regencies level is 497 units. As the matter of fact, Local government policy on the establishment of PTSP is varied, it is determined by local government policy and their internal environment. The performance of PTSP however according to independent report indicates that PTSP function is not optimal yet. The government was worried that the implementation will not fulfill the substance of PTSP service and also worried about the business climate wouldn’t be changed. This research has two purposes: 1) to explore the PTSP performance in local government perspective and 2) to identify the key success factor implementation in the level of Regencies and City in order to accelerate the implementation succeeded. In order to manage the two purposes, research was implemented by collecting data in two ways: using data through survey and integrating data by qualitative method that collected through benchmarking. Survey has conducted through 10 local governments in Province of Jambi in 2010 and it is enriched by quantitative survey especially in Jambi City. While qualitative survey that took in form of benchmarking activities was conducted over three successful local governments in implementing PTSP in National Level, they are the Regency of Sragen, Sidoarjo and Jembrana. Furthermore, deep interview was practiced with Technical Team and some key persons that involved in managing business license. The method used to analysis data mainly is qualitative method that purposed to enrich previous findings. This method is used to reveal more facts that could be used by local government to implement PTSP. The research results reveals some key success factors: 1) licenses are not fully aligned to PTSP, 2) poor of top management comittment 3) lack of innovation, 4) poor coordination, 5) lack of user enlighten and 6) designed information system is not well implemented.
ANALISIS KEPUASAN PASIEN RAWAT INAP BANGSAL JANTUNG DI RSUD RADEN MATTAHER JAMBI Ade Octavia; Suswitaroza -; Aulia Putri Anwar
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.426 KB)

Abstract

The research aim is to explain and and analysis hospitalized patient satisfaction in Heart Ward and determines strategy to improve quality of service.   Data processing is uses servqual gap method instruments. The results shows that generally perception measure shows positive figure though few of them shows negative figure, they are nurse descipline, schedule implementation, situation serenity.  These attributes are expected to be the focus of management in delivery service.
STRATEGI PEMASARAN PRODUK DIGITAL PRINTING PADA CV. FNB DIGITAL JAMBI Yenni Yuniarti; Sarah Mauliana
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.209 KB)

Abstract

CV. Digital FNB is one of the companies that involved in Digital Printing business. Based on survey in the middle of 2011-2012, there are 31 digital printing businesses in the city of Jambi. In order to examine the marketing stratey implemented, descriptive study has been conducted, uses interview, observation, and documentation as instruments. The strategy that observed in this study consist of marketing strategy including market segmentation, targeting, product strategy, pricing strategy, promotional strategy, and place/ location strategy, or more precisely the marketing mix. These strategies are examined through descriptive study. Briefly the result shows that CV.FNB Digital practiced the strategy as follows. Market segmentation is based on the demographic and geographic. The target market is company’s public and institutions, education, and events. Product strategy is practiced by the observed firms through product policy by determine the quality, product classification, product development with the addition of new products, determinant of the quality of the machine, and product design. Pricing strategy used basic pricing, competitor orientation, discounts, and market demand. Promotion strategy used advertising banner and brosur, public relation seminar/ event, personal selling, direct marketing internet/facebook, and Word of Mouth (WoM). Place strategy used direct distribution and determining the strategic location in the city centre.
PARTISIPASI PEMASOK DALAM PENYELENGGARAAN E-PROCUREMENT DI KOTA JAMBI Johannes -; Ade Titinifita; Novitasari -
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.592 KB)

Abstract

This research aims is to explain supplier participation on e-procurement practice in Jambi City. Conceptualy e-procurement called as LPSE, where also identically with SPSE terminology. According to theoritical point of view, the implementation of e-procurement is more efficeient than conventional auction.  The success of e-procurement implementation however is mainly determined by supplier participation. Survey is conducted to the supliers in the city of Jambi where the respondents is small business that followed e-procurement practice. Research resulst shows that e-procurement practice is not optimally followed by the suppliers. There was an indication that supplier incompetence in technology caused the supplier less participate. It is worried to be the problems for LPSE not funtioned optimally on the economy in the future. Base on the primary data processing,  it is found that the supplers participation model is  Y = -0,027 – 0,011X1 + 0,223X2 + 2,289X3 + 0,958X4 + 2,404X5 where the value for independent variable  is  X1 (0,991), X2 (0,824), X3 (0,026), X4 (0,342), dan X5 (0,019) respectively. The statistical results also found that the value of R (coefficient determination) is 34 percent where the Pvalue is 0.000 percent. Hence it is known that model can explain the variation of supplier participation as  much as  34 persent, where varibles that affects significant partially are X3 and X5 (supplier perception on LPSE reliability and supplier network). Research conclusion here is the supplier participation in e-procurument practice could be explained by the five variabels, they are: perception on the fairness, complain responsiveness, timely respon internal supplier efficiencies, and suppliers networking. Furthermore, in order to maximize the roole of LPSE to increase the efficiencies and smalholder competitiveness, the role of local government is needed.  Efficiency could be establised caused by some activities, mainly the suplier process activities. If the activities connect the supplier each other they are not only learn, but increase the efficiency. Local government that has autority to diversify LPSE service, actually could monitor service attribute that needed by the supplier. Service that offering by the local government should implement innovation to make all service attribute to be meaningful for the supplier.  The higher the importance of supplier to the service attribute, the more they participate on e-procurement.
PENGARUH KAPABILITAS USAHA DAN KEUNGGULAN BERSAING TERHADAP ORIENTASI EKSPOR BATIK JAMBI Ade Octavia
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business capability and competitive advantages is important to be developed mainly to in oreder to enter export market. The purpose of this study is examined and analyzes the effect of the two variabel. Survey is used to conduct research, and the respondents are batiks firms’ manager. The result shows that there is no relationship of business capability on export orientation instead of competitive advantage.
PENGARUH FAKTOR-FAKTOR MEMOTIVASI KONSUMEN BERBELANJA TERHADAP KEPUTUSAN KONSUMEN BERBELANJA DI PASAR MODERN KOTA JAMBI Mulyadi Raf
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.561 KB)

Abstract

Modern markets which consist of many forms such as super market, department store, and malls, have recently grown rapidly in Jambi. Therefore, customers have many alternatives market where they can buy things they need. The purposes of this research is to examine how customer’s motivation factors which involve such variables as products, prices, services, and location, influenced the customers’ decision to buy things they need in modern market. Specifically, this research intended to study: a) were there any influence of products, prices, services, and location of modern market on customers’ decision to buy products at modern market; b) To what extent of these motivation variables influenced the customers’ decision to buy products at modern market; c) which variables influence most the decision of customers to buy products at modern market. Survey method using questioners was used to collect the data from respondents. Respondents were students at the Faculty of Economy of the University of Jambi, where 114 students were selected as the research samples. The samples were taken from the population of students using convenience sampling method. Multiple regression method was used as the main technique to analysis the data. The results of this research indicated that customers’ motivation factors consisting products, prices, services, and location of modern market significantly influenced the decision of customers to shop at modern market in term of both simultaneous and partial point of view. Products, which involved their quality, availability, and variety, influenced most among the variables used in the study.
ANALISIS PERBANDINGAN EKUITAS MEREKKARTU SELULER MEREK SIMPATIDAN XL PRABAYAR: THE COMPARATIVE ANALYSIS OF BRAND EQUITY OF SIMPATI SIMCARD AND PREPAID XL SIMCARD Masria Naingolan
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.301 KB)

Abstract

This research purpose is to explain attributes differences of two simcards: 1) simPATI and 2) Xl prepaid category product. The diferences relate with brand equity (brand awarenss, brand associations, brand perceived quality and brand loyalty) on each simcard resepectively. Survey used onlinequestionnaire that deliver directly to the respondents. Analysis methode used is Mann-Whitney test. Based on this research, it is found that the difference between brand equity simPATI and XL Prabayar. The score for prepaid XL brand equity is higher than simPATI. Brand equity elements are perceived quality and brand loyalty indicated the differentiation significantly, while brand awereness and brand association has no significant different. Keywords: brand association, brand awereness, brand equity, brand loyal, perceived quality
PENGARUH CELEBRITY ENDORSER DAN WOM TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA: THE EFFECT OF CELEBRITY ENDORSER AND WOM ON PURCHASE DECISION OF YAMAHA MOTOR Bobbi Shandy
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.178 KB)

Abstract

This research aim is to examine the effect of selected purchase decision variables, i.e., celebrity endorser and WoM (Word of Mouth) on purchasing decision in Jambi city. Data analyzes used multiple linier regression, where independent variables are celebrity endorser and WoM,and dependent variable is purchase decision. Primary data is gathering by questionaries delivery. The result showed that both celebrity endorser and WoM has significant influencing on purchasing decision. Hence Yamaha Corportaion should enlarge celebirity eondorsed and WoM as marketing tool to overcome competition. Keywords: Celebrity Endorser, WoM, and Purchase Decision
PENGARUH SERVISCAPE TEHADAP LOYALITAS PELANGGAN TELKOMSEL: THE EFFECT OF SERVISCAPE ON TELKOMSEL CUSTOMER LOYALTY Yenni Yuniarti; Aris Ariyanto
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.521 KB)

Abstract

This study aims at examining servicescape influence on customer loyalty at GrapariTelkomsel and also examining the dominant varibel influencer. Sampleconsist of 100customers that cohosen on simple random sampling rule. While data analysis uses multiple linear regression analysis. The results showed that simultaneously ambient condition, spatial layout, signs symbol/artifacts, and employees have significant effect on customer loyalty and partially, variable spatial layout and also sign symbol/artifacts do not have a significant influence, while dominant influencer is employee. Hence it is reccomended that Grapary improve their servicecave to continually improve their service thorough employee service innovation. Keywords: ambient condition, spatial layout, signs symbol/ artifacts, employee and customer loyalty
ANALISIS MOTIF BELANJA HEDONIS WANITA BERBUSANA HIJAB PRODUK ZOYA: THE ANALYSIS OF HEDONIC SHOPPING MOTIVATION OF ZOYA PRODUCTON HIJAB WOMEN Johannes Johannes; Novita Ekasari; Eka Lestari
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.926 KB)

Abstract

This study aim is to explain and analyze hedonic shopping motiveswhere sample consisit of 120 units.Method of analysis used descriptive statistical analysis, where average and frequencies distribution used to describe data collected. Some dimensions of hedonic shopping examined are: the adventure shopping, gratification shopping, role shopping, value shopping, social shopping and idea shopping. The results showed that the higher score is social shopping where the highest related indicator is shoppingwith family. Hence it is recomended that marketer use motive social shopping as marketing tool especially to prepare servicecape where family could come together for shopping. Keyword :Hedonic, Motive, ZOYA

Page 1 of 5 | Total Record : 43

 1   2   3   4   5 

Filter by Year

2012 2018


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2018): Digest Marketing Vol. 3 No. 1 (2018): Digest Marketing Vol. 2 No. 1 (2017) Vol. 1 No. 2 (2012): DIGEST MARKETING Vol. 1 No. 1 (2012)