Jurnal Ilmiah Ranggagading (JIR)
Vol 6, No 2 (2006): Jurnal Ilmiah Ranggagading

Pengaruh Endorser pada Media Iklan Televisi terhadap Citra Produk Studi Kasus pada PT. Produk Tolak Angin Sido Muncul

Supariyani, Emmy (Unknown)
Purba, Jan Horas Veriyadi (Unknown)
Rangga, Muhammad (Unknown)

Article Info

Publish Date
17 Feb 2012

Abstract

The purpose of research is to comprehend the influence of endorser’s in television advertisement toward product image of Jamu Tolak Angin Sido Muncul. The result of research showed that endorser has a positive influence towards product image, significant with level of confidence 95%. The coefficient correlation is 0.638, means positive and strong correlation. The average of eight items of questionnaires for endorser’s performance is 4.49 in five Linker’s scale. That means the performance of endorser is categorized as “very good” Keywords: Endorser; Marketing Strategy

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Journal Info
Jurnal Ilmiah Ranggagading (JIR)
Website

Abbrev

jir

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...