Jurnal Ilmiah Ranggagading (JIR)
Vol 2, No 2 (2002): Jurnal Ilmiah Ranggagading

Strategi Pemasaran Sebagai Salah Satu Cara Dalam Meningkatkan Jumlah Pengunjung Pada Taman Mini Indonesian Indah

Prabowo, Agung (Unknown)
Purwanti, Ari (Unknown)

Article Info

Publish Date
27 Feb 2012

Abstract

Marketing strategy is an activity conducted by firm in the frame of establishing price of product, distribution, and promotion to introduce products or service produced by the firm. Consumers are expected to be interested to make use of those products and services, thereby marketing strategy will bi able to increase visitors. In establishing marketing strategy TMII conducted vision, mission, and goals analysis first before carrying out SWOT analysis by means of regression, correlation, and coefficient of determination analysis.

Copyrights © 2002




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Ranggagading (JIR)
Website

Abbrev

jir

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...