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Strategi Pemasaran Sebagai Salah Satu Cara Dalam Meningkatkan Jumlah Pengunjung Pada Taman Mini Indonesian Indah Prabowo, Agung; Purwanti, Ari
Jurnal Ilmiah Ranggagading (JIR) Vol 2, No 2 (2002): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Marketing strategy is an activity conducted by firm in the frame of establishing price of product, distribution, and promotion to introduce products or service produced by the firm. Consumers are expected to be interested to make use of those products and services, thereby marketing strategy will bi able to increase visitors. In establishing marketing strategy TMII conducted vision, mission, and goals analysis first before carrying out SWOT analysis by means of regression, correlation, and coefficient of determination analysis.
ANALISIS KOMPARASI BIAYA PENDIDIKAN ANTARA METODE TRADISIONAL DENGAN ACTIVITY BASED COSTING SYSTEM PADA MADRASAH DINIYAH AL-BURHANIYAH Alfi Syahr, Zulfia Hanum; Purwanti, Ari; Agung Ulupui, I Gusti Ketut
Jurnal Organisasi Dan Manajemen Vol 12 No 1 (2016)
Publisher : LPPM Universitas Terbuka

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Abstract

The purpose of this study are describing how the cost of education per month in Madrasah Diniyah Al-Burhaniyah with the traditional method and the method of Activity Based Costing System (ABC) and also showing the effectiveness and efficiency of management system in Madrasah Diniyah. In this study, the research object is the cost of education with the traditional method and the method of Activity Based Costing system (ABC) at Madrasah Diniyah Al-Burhaniyah in academic year of 2011/2012 until 2013/2014. The analysis used are quantitative analysis of the cost of education with the traditional method and the method of Activity based Costing System (ABC) and the analysis of the effectiveness and efficiency. Activities at Madrasah Diniyah Al-Burhaniyah can be grouped into two categories, namely, main activity and supporting activities. Costs arising from all of the activities is then calculated by the traditional method and the method of Activity Based Costing system (ABC). The results of the calculation of the cost of education with the traditional method and the method of Activity Based Costing System (ABC) is mostly same. The effectiveness and efficiency management of the Madrasah Diniyah Al-Burhaniyah can be seen from learning service, facilities, costing system, and public participation. The traditional method is more appropriate to use in Madrasah Al-Burhaniyah Diniyah because the calculation steps are much simpler and the result is as same as the method of Activity Based Costing system (ABC). Tujuan penelitian ini adalah untuk mengetahui bagaimana biaya pendidikan per bulan di Madrasah Diniyah Al-Burhaniyah dengan metode tradisional dan metode Activity Based Costing system(ABC) serta mengetahui keefektifan dan efisiensi dari pengelolaan Madrasah Diniyah. Pada penelitian ini yang menjadi objek penelitian adalah biaya pendidikan dengan metode tradisional dan metode Activity Based Costing system (ABC) pada Madrasah Diniyah Al-Burhaniyah pada tahun ajaran 2011/2012 hingga 2013/2014. Analisis yang digunakan adalah analisis kuantitatif untuk perhitungan biaya pendidikan dengan metode tradisional dan metode Activity based Costing system (ABC) serta analisis efektifitas dan efisiensi. Aktivitas pada Madrasah Diniyah Al-Burhaniyah dapat dikelompokkan dalam dua kategori yaitu, aktivitas utama dan aktivitas penunjang. Biaya yang muncul dari semua aktivitas tersebut kemudian dihitung dengan metode tradisional dan metode Activity Based Costing system (ABC). Hasil perhitungan biaya pendidikan dengan metode tradisional dan metode Activity Based Costing system(ABC) hampir sama. Perhitungan tingkat efektifitas dan efisiensi dapat dilihat dari faktor, layanan belajar, sarana-prasarana, pembiayan dan partisipasi masyarakat. Metode tradisional lebih tepat digunakan di Madrasah Diniyah Al-Burhaniyah karena langkah perhitungannya lebih sederhana dan hasilnya hampir sama dengan metode Activity Based Costing system (ABC).  
PIRAMIDA CARROLL PADA PERUSAHAAAN DI INDONESIA : STUDI PADA 3 PERUSAHAAN PEMENANG CSR AWARD 2016 Temy Setiawan; Ari Purwanti
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 1 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i1.998

Abstract

Currently, CSR disclosure to stakeholders in Indonesia has been done by many companies. Such disclosures are integrated in the annual report or produced as a report. Many motives underlie the disclosures. The purpose of this study is to describe the company's profile and CSR disclosure motives of the winning company of CSR Award Indonesia 2016 in accordance with the Carroll pyramid. Company’s disclosures will be analysed using the 10 principles developed by the United National Global Compact (UNGC). This study will analyses the data of the three companies who won CSR Award Indonesia 2016 from 2011 to 2015 using the corresponding indicators which are in accordance to the 10 principles of UNGC. The source of data are financial reports and sustainability reports. Findings. The analyses on the three companies that become the object of analysis has disclosed sustainability information that is in accordance with the 10 principles of UNGC. When associated with the CSR disclosure motive based on Carroll pyramid, the company has economic, legal, and ethical motives. Philanthropicic motive is not much expressed. Another finding shows that the three companies being analysed are engaged in mining and automotive.Saat ini pengungkapan CSR di Indonesia kepada pemangku kepentingan sudah mulai banyak dilakukan oleh perusahaan baik terintegrasi di dalam laporan tahunan maupun dalam laporan tersendiri. Banyak motif yang mendasari pengungkapan tersebut. Tujuan dari penelitian ini untuk mendeskripsikan prodil perusahaan dan motif pengungkapan CSR dari perusahaan pemenang CSR Award Indonesia 2016 sesuai dengan piramida Carroll. Pengungkapan perusahaan akan dianalisis dengan 10 prinsip yang dikembangkan oleh United National Global Compact (UNGC). Penelitian ini akan menganalisis 3 perusahaan pemenang CSR Award Indonesia 2016 dari tahun 2011 hingga 2015 dengan indikator yang sesuai 10 prinsip UNGC. Sumber data adalah laporan keuangan dan sustainability report. Tiga perusahaan yang merupakan objek analisis mengungkapkan informasi keberlanjutan sesuai dengan 10 prinsip UNGC. Apabila dikaitkan dengan motif pengungkapan CSR pada piramida Carroll, perusahaan tersebut memiliki motif secara ekonomi, legal dan etika. Motif filantropi tidak banyak diungkapkan. Temuan lainnya, tiga perusahaan yang dianalisis bergerak di bidang tambang dan otomotif.
PENERAPAN MODEL HAZARD UNTUK MEMPREDIKSI KEBANGKRUTAN: STUDI PADA PERUSAHAAN YANG DELISTING DI BURSA EFEK INDONESIA Aulia Keiko Hubbansyah; I Gusti Ketut Agung Ulupui; Ari Purwanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. The aim of this study is trying to identify a group of variables that can beused to predict firm bankruptcy. The examined variables consist of Net Income to TotalAssets (NIMTA), Total Liabilities to Market Value of Total Assets (TLMTA), Cash toMarket Value of Total Assets (CASHMTA), Relative Size (RSIZE), Excess Return(EXRET), Volatility of Return (SIGMA), Stock Price (PRICE) and Market to BookEquity (MB). By using Hazard Model as a modelling basis, the result of this studyfound there were six variables that could be used as a predictor of firm bankruptcy,including TLMTA, TLMTAsq2, TLMTAsq3, EXRET, SIGMA dan PRICE. Theevaluation of the model showed that it has a good accuracy. In accordance with modelaccuracy approaches, the level of accuracy of the model showed a range between89.36-96.51 percent; Area Under Curves (AUC) of ROC Curves reached 0.8476; andthe Brier Score showed a very low number which was 0.0309.Keywords: Model Hazard, Bankruptcy Firm.
Determinants of Environmental Information Disclosure in Blue Category of PROPER Assessment Ari Purwanti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4012

Abstract

The need for environmental information disclosure on the activities of companies classified as "reactive" or companies with the PROPER assessment category in blue at this time, prompted this study to try to investigate the factors that could influence it. The level of effectiveness of loans in an effort to increase the rate of return on asset performance is the point of view in this study. This study aims to test the hypothesis of a measure of environmental information from the Indonesian Environmental Reporting Index. This study used 18 companies as samples with the PROPER-blue category. The results of empirical testing prove that the level of loan effectiveness has a negative and significant effect on the extent of environmental information disclosure and the rate of return on asset performance has a positive and significant effect on the extent of environmental information disclosure. The implications of the results of this study are expected to be a reference for better disclosure of environmental management.
Community Empowerment through Utilization of Moringa Plants as a Business Startup Purwanti, Ari; Amalia, Mekar Meilisa; Asrijal, Andi; Maq, Mumu Muzayyin; Faliza, Nur; Roefaida, Effy
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 2 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i2.3109

Abstract

Moringa plants have the potential as raw materials for value-added products, such as processed foods, beverages, health supplements, cosmetics, and others. Citali Village has the potential to become a Moringa village. However, it has obstacles in the mindset of the community toward Moringa. They still think that Moringa is for mystical things. This service aims to change people's attitudes about Moringa and make people able to process Moringa into a product. This service method uses the ABCD (Asset-Based Community Development) approach. As a result of this dedication, the people of Citali village have understood the benefits and how to cultivate and process Moringa into a product; it is hoped that it can improve the welfare of the people of Citali village. The impact of this community service activity is that the people of Citali Village can understand and better understand what Moringa is in a more positive and modern way and can process Moringa into a valuable product.
Effect of Working Capital Management and Earnings Management on Stock Return of Digital Bank Companies Listed on the Indonesia Stock Exchange Purwanti, Ari
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 4 No. 1 (2022): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v4i2.194

Abstract

This study aims to determine the effect of working capital and earnings management on the stock returns of digital bank companies listed on the Indonesia Stock Exchange. This research uses quantitative research with a case study approach. The research variables are divided into the dependent variable (working capital management and company profit management) and the independent variable (stock returns). The working capital management variable uses the Cash Conversion Cycle (CCC) proxy, while the company's Earnings Management variable uses the Efficient Earning Management (EEM) proxy. Analysis of research data using the SPSS 19.0 for windows program and several analytical techniques, namely normality test, coefficient of determination (R2), F statistical test, and t statistical test. Based on the results and data analysis in this study, it can be concluded that digital bank stock returns are not influenced by the company's working capital management but are positively and significantly influenced by its earnings management.
ANALYSIS OF THE IMPLEMENTATION OF THE BALANCED SCORECARD METHOD TO DETERMINE THE DEVELOPMENT OF TEMPE COMPANY PERFORMANCE Purwanti, Ari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 1 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.37 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 1.1383

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The purpose of this study was to examine the balanced scorecard method's implementation in order to ascertain the tempe company's performance development. This study used the crossectional survey method, which entails concurrently approaching, watching, and collecting data on risk variables and their consequences. The questionnaire utilized a Likert scale and was processed using a variety of testing methodologies, including validity testing, reliability testing, and regression testing. Based on the study results, it can be concluded that the variables Financial Perspective, Customer Perspective, Internal Business Processes Perspective, Learning & Growth Perspective influence Company Performance.
PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN Barokah, Siti; Ramlah, Sri; Teguh Pratama, Wilson Candra; Cahyani, Rizky Nur; Purwanti, Ari
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 2 No. 1 (2023): Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JEAMA)
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v2i1.57

Abstract

Pengaruh kinerja keuangan terhadap nilai perusahaan pada perusahaan-perusahaan Sektor Pertambangan yang tercatat di Bursa Efek Indonesia (BEI). Periode yang digunakan dalam penelitian ini adalah dari tahun 2019 sampai dengan 2022. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan SPSS. Populasi penelitian ini adalah perusahaan sektor pertambangan yang terdaftar di Bursa Indonesia Bursa (BEI) pada tahun 2019 sampai dengan tahun 2022. Penentuan sampel menggunakan metode purposif sampling. Berdasarkan kriteria yang ada, total observasi dalam penelitian ini adalah 60 observasi. Data yang digunakan dalam penelitian ini adalah data sekunder. Pengumpulan data teknik menggunakan metode dokumentasi melalui website resmi masing-masing perusahaan dan melalui situs resmi BEI: www.idx.co.id. Hasil penelitian ini menunjukkan bahwa (1) Profitabilitas berpengaruh positif terhadap Nilai Perusahaan (2) Leverage tidak berpengaruh terhadap Nilai Perusahaan, (3) Likuiditas berpengaruh positif berpengaruh pada Nilai Perusahaan.
Sosialisasi Bisnis Digital Dasar Bagi Mahasiswa Program Studi Manajemen Program Sarjana Universitas Muhammadiyah Gombong Kusdiyanto, Aris; Purwanti, Ari; Amalia, Soraya Dina; Barokah, Siti
RENATA: Jurnal Pengabdian Masyarakat Kita Semua Vol. 2 No. 2 (2024): Renata - Agustus 2024
Publisher : PT Berkah Tematik Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61124/1.renata.63

Abstract

Di era sekarang, kemampuan untuk memahami dan mengelola bisnis secara digital tidak hanya menjadi keunggulan kompetitif, tetapi juga merupakan keharusan bagi mahasiswa yang akan memasuki pasar kerja. Kemahiran ini tidak hanya meliputi penggunaan alat dan teknologi digital, tetapi juga strategi pemasaran online, analisis data, dan pengembangan produk yang adaptif terhadap perubahan tren pasar. Permasalahan yang terjadi saat ini mahasiswa seringkali menghadapi tantangan dalam memahami bagaimana mengembangkan ide bisnis mereka dan memanfaatkan teknologi secara efektif. Kurangnya pengetahuan tentang strategi pemasaran digital, manajemen risiko online, dan cara membangun dan memelihara bisnis secara digital adalah beberapa dari banyak tantangan yang perlu diatasi. Sosialisasi berupa pemaparan mengenai materi Bisnis Digital Dasar guna memberikan edukasi kepada mahasiswa tingkat I dan II Program Studi Manajemen Program Sarjana Fakultas Sains dan Humaniora Universitas Muhammadiyah Gombong. Teknik yang digunakan yaitu pembicara atau narasumber menyampaikan materi, setelah pemaparan materi kemudian dilanjutkan dengan diskusi dan tanya jawab antara peserta dan pembicara. Dengan kegiatan sosialisasi ini diharapkan mahasiswa akan mendapatkan pemahaman yang lebih dalam terkait teknologi yaang dapat digunakan untuk meningkatkan efisiensi dan efektivitas operasional bisnis. Mahasiswa juga dapat belajar tentang perubahan tren konsumen, strategi digital yang berhasil, dan pemanfaatan alat analitik untuk mengambil keputusan yang informasional