JOURNAL OF RESEARCH IN MANAGEMENT
Vol 1, No 3 (2018)

THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, CUSTOMER VALUE ON CUSTOMER SATISFACTION AND WORD OF MOUTH

RACHMAN, AFIF SYAIFUL (Unknown)

Article Info

Publish Date
13 Dec 2018

Abstract

This study aims to find out "The Effect of Product Quality, Service Quality, Customer Valueon Customer Satisfaction and Promotion of Mouth to Mouth". The population in this studywere Telkom customers of IndiHome. This study uses a sample of 150 respondents. Thesampling technique was carried out by convenience sampling method. Data analysis usespath analysis. The results of the analysis show that product quality, service quality,customer value have positive effect on the customer satisfaction of Telkom IndiHome,Purwokerto, (2) Service quality has a positive effect on the customer satisfaction and wordof mouth

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Journal Info
JOURNAL OF RESEARCH IN MANAGEMENT
Website

Abbrev

irs

Publisher

INDONESIAN RESEARCH SOCIETY

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Research in Management aims to accomodate research articles related to management studies. We invite articles in all functional area of management, which mainly about (but not exclusive to) : 1. Human Resource 2. Marketing 3. Financial 4. Operational 5. Strategic Management Our main ...