JOURNAL OF RESEARCH IN MANAGEMENT
Vol 1, No 2 (2018)

THE INFLUENCE OF TRUST, SECURITY AND SERVICE QUALITY TOWARD PURCHASE DECISION AT LAZADA

PRASETYO, KURNIANTO AJI (Unknown)

Article Info

Publish Date
02 Dec 2018

Abstract

The purpose of this study is to find out and analyze customer trust, service, and servicequality on purchasing decisions at Lazada.co.id. Sample in this study there are 120respondents who are customers at Lazada.co.id. Convenience sampling method indetermining the sample of this study. Data were analyzed using multiple regression withSPSS version 25 statistical software. The results of this study indicate that, (1) Customertrust in the purchase results at Lazada.co.id. (2) Security of the purchase results atLazada.co.id. (3) Positive service quality for purchasing decisions at Lazada

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Journal Info
JOURNAL OF RESEARCH IN MANAGEMENT
Website

Abbrev

irs

Publisher

INDONESIAN RESEARCH SOCIETY

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Research in Management aims to accomodate research articles related to management studies. We invite articles in all functional area of management, which mainly about (but not exclusive to) : 1. Human Resource 2. Marketing 3. Financial 4. Operational 5. Strategic Management Our main ...