JOURNAL OF RESEARCH IN MANAGEMENT
Vol. 1 No. 1 2018

THE INFLUENCE CUSTOMER TRUST, SERVICE QUALITY, AND PERCEIVED PRICE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

MANDIRA, DARA AJENG (Unknown)
SULIYANTO, SULIYANTO (Unknown)
NAWARINI, ALISA TRI (Unknown)

Article Info

Publish Date
05 Mar 2018

Abstract

The purpose of this research is to know and analyze the influence customer trust, servicequality, and perceive price of expedition company towards customer satisfaction, effectedtoo on customer loyalty. The sample in this study there are 100 respondents.Conveniencesampling method is used in the determination of this research sample. Data were analyzedusing Structural Equational Modeling (SEM) with SPSS and AMOS statistical software.Theresults of this study show that cusotmer trust, customer satisfaction, service quality,perceived price has a positive effect on Customer Satisfaction. Thus, customer satisfactionhas a positive effect on customer loyalty.

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Journal Info
JOURNAL OF RESEARCH IN MANAGEMENT
Website

Abbrev

irs

Publisher

INDONESIAN RESEARCH SOCIETY

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Research in Management aims to accomodate research articles related to management studies. We invite articles in all functional area of management, which mainly about (but not exclusive to) : 1. Human Resource 2. Marketing 3. Financial 4. Operational 5. Strategic Management Our main ...