PROFILING DAN BERBAGAI GAGASAN POLITIK KEPENTINGAN MASYARAKAT LOKAL DALAM IKLAN PEMILIHAN GUBERNUR JAWA TENGAH 2013

Santosa, Hedi Pudjo

JURNAL ILMU SOSIAL
Volume 13, Issue 1, Year 2014

In a political branding, there are various mechanisms by which local candidates profiling themselves and present a variety of political ideas associated with the interests of local communities. The values of the locality, the figure personality, distinctive local political sentiment of this can be traced in the local political advertising in Central Java Gubernatorial election in 2013.Which is usually appear in the equivalent combination of political sentiment and tagline