Interaksi : Jurnal Ilmu Komunikasi
Vol 3, No 2 (2014): July 2014

Konstruksi Teks “Atap Rumah Bangsa” Bertajuk “Lomba Avatar ARB” sebagai Sarana Marketing Politik

Putri, Melisa Indriana (Unknown)

Article Info

Publish Date
01 Jul 2014

Abstract

Political marketing is considered as tool to introduce the party or political leaders effectively to public. Ahead of the 2014 election, some text of certain candidates or political parties were present. Undesirable condition when texts were used as a hidden campaign tool in the gray area on media regulation, especially in television. This study describes how text of “Atap Rumah Bangsa” on TV One and ANTV in 2013 is being built. This study uses semiotic analysis of Roland Barthes and the results stated that text of “Atap RumahBangsa” through “Lomba Avatar ARB” constructs positive image of ARB and Golkar.

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Journal Info
Interaksi : Jurnal Ilmu Komunikasi
Website

Abbrev

interaksi

Publisher

Universitas Diponegoro

Subject

Law, Crime, Criminology & Criminal Justice Other

Description

Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to ...