E-Jurnal Manajemen Universitas Udayana
Vol 2 No 9 (2013)

ANALISIS KOMPARATIF KARAKTERISTIK DEMOGRAFI DALAM MENGADOPSI SMARTPHONE DI KOTA DENPASAR

I Gusti Agung Girinatha Putra (Udayana University)
Gede Ketut Warmika (Unknown)

Article Info

Publish Date
23 Jul 2013

Abstract

This study analyzes the demographic characteristics in the adoption of smartphone in the city of Denpasa. Responden smartphone adoption in this study are cell phone users in the city of Denpasar, amounting to 150 people. Data analysis technique used is the chi square. The results of this study indicate that there are significant differences in the adoption of smartphones based on demographic characteristics. Keywords: Demographic, Adoption, Smartphone

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...